Remove Creativity Remove Data-Driven PR Remove Measurement Remove Pitching
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Data-Driven PR Campaign Planning: Part 2


Welcome back to our blog series about data-driven PR campaign planning! This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Measure success. What’s in it for them?

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20 PR and Marketing Predictions for 2022

Sword and the Script

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. “We PR grows more in demand. Data-driven PR. You’ll find my own prognostication at the very bottom.

Marketing 213

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What is Tech PR? PR strategies that sell your tech brand


Tech PR can be used to solve problems that technology companies face, such as difficulty seducing funding or investment, attracting the best new talent to the company, growing the customer and user base, and scaling up the business. Tech PR can be used to create positive brand awareness, enhance online reputation, and boost business profits.

Brand 62
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Latest PR Trends


With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas. The post Latest PR Trends appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Disinformation.

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SHIFT Archives: The Best of Q3 2015

Shift Communications

Let’s jump in: How to Choose a PR Strategy: Part 1 of 6. The hot topic in PR is always strategy. SHIFT honed in on creating a way to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. How to Build Rapport and Pitch Media Using Twitter.

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Crisis Issue? Own It: Shark Week Case Study, Part 4

Shift Communications

The important part of a press release is the proactive media pitching that accompanies a press release. While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. The lists go on. Email Marketing.

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Reenergizing the PR Planning Process

Shift Communications

Naturally, this includes a review of the company’s goals to ensure the program is supportive, trends/topics the client should continue to own, what worked and what hasn’t during the program, and new metrics to measure success. Which content and topics are getting the most clicks when marketed through owned and paid channels?