Remove category industry-news
article thumbnail

How To Get Media Coverage When You Have No News

ImPRessions - Crenshaw Communications

But what if you have no news? What happens when your big story from last quarter has run its course? One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. Create your own news with research data.

How To 334
article thumbnail

Jay Baer Asks [VIDEO]: Are PR Professionals Still an Asset to Journalists?

Cision

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Video 2: Jay Baer Asks: Is Fake News Really a Thing? But that relationship may be starting to fray.

Video 210
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Got Funding? Here’s How To Announce It

ImPRessions - Crenshaw Communications

Yet new funding rounds are a dime a dozen. To maximize the news value and cut through the noise, you need the right funding announcement strategy. Key business outlets like The Wall Street Journal, Bloomberg and Forbes generally wont touch anything under $20 million. See this post for more PR storytelling tips.

How To 149
article thumbnail

Public Relations Objectives

Doctor Spin

Here we go: Public Relations Objectives Spin Academy | Online PR Courses Public Relations Objectives Public relations (PR) plays a crucial role in shaping public opinion by strategically managing the spread of information between an organisation and stakeholders , influencers , and publics. Journal of Communication, 54, 645–661.

article thumbnail

9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories.

Blogging 170
article thumbnail

40+ Blogs Marketers Should Be Following

PR 20/20

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

article thumbnail

Is PR is sending more pitches during COVID-19? [PR Tech News]

Sword and the Script

For example, you can find podcasters who have covered your industry, interviewed your competitor’s CEO, or produced an episode about a trend that relates to your company. Some of the larger PR tech vendors have been slow to recognize podcasts as an important emerging category of media. They’re ceding the field to marketing.”