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Why monitoring external factors is key to corporate reputation

Onclusive

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195
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Looking for a Brighter Future? Solarpunk is the Answer

Doctor Spin

One of the critical principles is that it is a community-based movement rather than one dependent on large corporations or governments. It combines a focus on renewable energy, sustainable technologies, and community-based solutions to create a greener, more equitable world for all. In Wikipedia. In Wikipedia. 2 Ecotopia.

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Trick or Tweet? The Damage of TMI

Flack's Revenge

Yes, it does, according to technology activists (and Steward Brand, who coined the phrase; see Wikipedia). PR people (I am one) and corporations like to manage and control the release of information. So, does information really want to be free? It does if you are an insider trading apologist or fair disclosure objector.

Wikipedia 120
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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. . Darika: It’s hard.

Data 176
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The metaverse: fear or freedom for humanity and communication?

PR in High Definition

Levelling up immersive technology. Facebook doesn’t expect the true metaverse to be up and running until at least ten years from now, mainly because the immersive technology is not quite up to scratch yet, and, let’s face it, with Facebook’s history, no doubt they’ll be a few regulatory challenges along with way.

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. 4) October 22, 2014: Gorkana.

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Your PR Campaign is Too Short

Doctor Spin

Many organisations underestimate how long it takes for corporate messaging to propagate through a population. In crude terms, gatekeepers had the power to sort messages but lacked the technology to send signals at points in time determined by receivers individually. In Wikipedia. In Wikipedia. 1 Signal propagation delay.