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Why monitoring external factors is key to corporate reputation

Onclusive

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

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Looking for a Brighter Future? Solarpunk is the Answer

Doctor Spin

One of the critical principles is that it is a community-based movement rather than one dependent on large corporations or governments. It combines a focus on renewable energy, sustainable technologies, and community-based solutions to create a greener, more equitable world for all. In Wikipedia. In Wikipedia. 2 Ecotopia.

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Trick or Tweet? The Damage of TMI

Flack's Revenge

Yes, it does, according to technology activists (and Steward Brand, who coined the phrase; see Wikipedia). As I wrote on this blog , research has shown that Regulation FD can be harmful. PR people (I am one) and corporations like to manage and control the release of information. But others may not agree.

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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. . Darika: It’s hard.

Data 176
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The metaverse: fear or freedom for humanity and communication?

PR in High Definition

Levelling up immersive technology. Facebook doesn’t expect the true metaverse to be up and running until at least ten years from now, mainly because the immersive technology is not quite up to scratch yet, and, let’s face it, with Facebook’s history, no doubt they’ll be a few regulatory challenges along with way.

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PR Interviews: Michael White Lansons

Norton's Notes

I provide strategic digital and social media advice on behalf of corporate, media and political communication clients. Tell me one interesting fact about you that you have never revealed on your blog? What is your favourite blog/website/podcast (in relation to the topic) and why? I’m a published poet.

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Your PR Campaign is Too Short

Doctor Spin

Many organisations underestimate how long it takes for corporate messaging to propagate through a population. In crude terms, gatekeepers had the power to sort messages but lacked the technology to send signals at points in time determined by receivers individually. In Wikipedia. In Wikipedia. 1 Signal propagation delay.