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Why monitoring external factors is key to corporate reputation

Onclusive

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195
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The Golden Rule of Measuring Communications

Doctor Spin

Measuring communications is a critical task for PR professionals. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output. However, the focus on output often precedes strategic choices in what to measure.

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Looking for a Brighter Future? Solarpunk is the Answer

Doctor Spin

Can we communicate a brighter future? Solarpunk might offer inspiration for other brands who are thinking about communicating a vision of a future world that isn’t scary. Decentralised and Community-Based Another essential aspect of solarpunk is that it focuses on creating a more equitable and just society.

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The Female VTubers

Doctor Spin

Still, it’s quite technological. Hololive Production (Japanese: ホロライブプロダクション) (stylized in lowercase) is a virtual YouTuber agency owned by Japanese tech entertainment company Cover Corporation. In Wikipedia. Continue reading Please support my blog by sharing it with other PR- and communication professionals. Gizmochina.

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The metaverse: fear or freedom for humanity and communication?

PR in High Definition

Recently, the company announced that it plans to hire 10,000 employees in the EU to work on this so-called metaverse, and it got me thinking – will the metaverse force us into changing the way we communicate, or will it just be another tech plaything that doesn’t really go anywhere? Levelling up immersive technology.

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Japanese VTubers & The Future of Online Avatirism

Doctor Spin

Hololive Production (Japanese: ホロライブプロダクション) (stylized in lowercase) is a virtual YouTuber agency owned by Japanese tech entertainment company Cover Corporation. In Wikipedia. Continue reading Please support my blog by sharing it with other PR- and communication professionals. In Wikipedia. 2023, October 9). Gizmochina.

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Definers Saga and the State of PR Ethics

Flack's Revenge

I’m always interested in topics related to my profession, PR, and the industry we serve, technology. It made me think of broader questions about PR ethics, which I’ve explored before here, and the state of communications today. So I was eager to see what NY Times had to say in Jack Nicas’s recent piece: How Facebook’s P.R.

Ethics 136