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Why monitoring external factors is key to corporate reputation

Onclusive

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195
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The Female VTubers

Doctor Spin

Still, it’s quite technological. In many ways, vtubing is a form of social media puppetry. Hololive Production (Japanese: ホロライブプロダクション) (stylized in lowercase) is a virtual YouTuber agency owned by Japanese tech entertainment company Cover Corporation. In Wikipedia. In Wikipedia. 2023, October 9).

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Japanese VTubers & The Future of Online Avatirism

Doctor Spin

In many ways, vtubing is a form of social media puppetry. Hololive Production (Japanese: ホロライブプロダクション) (stylized in lowercase) is a virtual YouTuber agency owned by Japanese tech entertainment company Cover Corporation. In Wikipedia. In Wikipedia. And who are these game-streaming puppets? 2023, October 9).

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Looking for a Brighter Future? Solarpunk is the Answer

Doctor Spin

Source: Solarpunk: A Reference Guide Solarpunk in Marketing and PR “Dear Alice” is a solarpunk-inspired Yoghurt commercial that has received social media acclaim due to its beautiful and positive outlook on our future. In Wikipedia. At once a vision of the future, a thoughtful provocation, and an achievable lifestyle.”

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The Golden Rule of Measuring Communications

Doctor Spin

Many PR professionals are too focused on the number of media mentions or social media shares. For example, if an organisation decides to measure the number of media mentions, it signals that media coverage is crucial in building its reputation. In Wikipedia. In Wikipedia. 2 The medium is the message.

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Definers Saga and the State of PR Ethics

Flack's Revenge

I’m always interested in topics related to my profession, PR, and the industry we serve, technology. In his story, Nicas wrote: “Definers specialized in applying political campaign tactics to corporate public relations — an approach long employed in Washington… but less common in tech.”

Ethics 136
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Your PR Campaign is Too Short

Doctor Spin

Many organisations underestimate how long it takes for corporate messaging to propagate through a population. Information has many opportunities to spread fast and wide throughout online social networks, but the revolution of algorithms has less to do with speed and breadth than many of us think. In Wikipedia. In Wikipedia.