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Why monitoring external factors is key to corporate reputation

Onclusive

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195
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The metaverse: fear or freedom for humanity and communication?

PR in High Definition

Recently, the company announced that it plans to hire 10,000 employees in the EU to work on this so-called metaverse, and it got me thinking – will the metaverse force us into changing the way we communicate, or will it just be another tech plaything that doesn’t really go anywhere? Levelling up immersive technology.

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. 4) October 22, 2014: Gorkana.

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The Golden Rule of Measuring Communications

Doctor Spin

It is the art of communicating with stakeholders, such as customers, employees, investors, media, and the public, to build and maintain a good relationship. In Wikipedia. In Wikipedia. In Wikipedia. In Wikipedia. 2 The medium is the message. 2023, February 25). The medium is the message. 2023, February 25).

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Definers Saga and the State of PR Ethics

Flack's Revenge

I’m always interested in topics related to my profession, PR, and the industry we serve, technology. In his story, Nicas wrote: “Definers specialized in applying political campaign tactics to corporate public relations — an approach long employed in Washington… but less common in tech.” right-wing provocateur Charles C.

Ethics 136