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Why monitoring external factors is key to corporate reputation

Onclusive

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. . Darika: It’s hard.

Data 176
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PR Interviews: Michael White Lansons

Norton's Notes

I provide strategic digital and social media advice on behalf of corporate, media and political communication clients. Without a doubt it’s online reputation. It’s also common to come across companies who have trusted agencies with Wikipedia related work, but have consequently had their accounts banned and articles flagged.

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The Golden Rule of Measuring Communications

Doctor Spin

If an organisation wants to improve its reputation or build stronger relationships with its stakeholders, influencers, and publics, it must make more conscious decisions about what to measure. For example, if an organisation decides to measure the number of media mentions, it signals that media coverage is crucial in building its reputation.

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Your PR Campaign is Too Short

Doctor Spin

Many organisations underestimate how long it takes for corporate messaging to propagate through a population. In crude terms, gatekeepers had the power to sort messages but lacked the technology to send signals at points in time determined by receivers individually. In Wikipedia. In Wikipedia. 1 Signal propagation delay.