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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. 4) October 22, 2014: Gorkana.

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Your PR Campaign is Too Short

Doctor Spin

Many organisations underestimate how long it takes for corporate messaging to propagate through a population. To mitigate this weakness, the mass media had to rely on various forms of advertising to enable their editorial efforts. It was a great time to advertise. In Wikipedia. Your PR campaign is probably too short.

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PR Interviews: Michael White Lansons

Norton's Notes

I provide strategic digital and social media advice on behalf of corporate, media and political communication clients. It’s also common to come across companies who have trusted agencies with Wikipedia related work, but have consequently had their accounts banned and articles flagged.

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Five Stories About The Media!

Bad Pitch Blog

Oh, and make the best product you can because technology doesn''t wow ''em like it used to.” Both were targets of terrorists (check Wikipedia). And both are corporations that rehash so much inconsequential, by-the-byway news that I wonder if publishing cares more about Tori’s motherhood tripe than anything real anyway!

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