Ethical Voices

APRIL 17, 2023

Joining me on this week’s episode of EthicalVoices is Roger Bolton , the president of Page , the premier global professional association for senior corporate communications executives. We need to be focused on transparency, fighting misinformation and disinformation, and be really respectful of privacy.

Enterprise 69

Enterprise Ethics Engineering Technology 69

Melissa Agnes

SEPTEMBER 4, 2020

It has a long, positive track record of serving brands —both personal and professional—in their times of need, offering services that range from: Corporate cybersecurity Defensive reputation management Online privacy protection Online reputation management solutions Online review generation.

Brand 234

Brand Branding Reputation Crisis 234

Sword and the Script

OCTOBER 25, 2022

I’ve found that employers expect not just one skill like writing, but design skills as well.”. Adherence to privacy regulations.”. Writing even more bylines and blog content to become our own media company rather than rely on earned mentions and features.”. More internal comms. Design skills required. Less static content.

Communications 126

Communications Crisis Internal International 126

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

NewsWhip

JUNE 2, 2021

Certainly at a standard to drive corporate decision making – not just comms.” . This prediction of success can be inferred by simply searching for journalists who cover a sub-topic, those who get social engagement on their reports about it , and those who write about it more frequently, yielding a tight media plan.

Media 88

Media Data Reddit Crisis 88

PR Conversations

AUGUST 7, 2014

I toyed with “61 ways to know if you’re ready for wearables,” tip-toed around “True Life: Why PR was disconnected from the Internet of Everything” and dallied with “Must watch: 17 corporate data disasters that killed the companies,” as my post title.

Publicity 87

Publicity Ethics Technology Government 87

Sword and the Script

OCTOBER 29, 2019

Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. You can use the announcements you’ve already uploaded, and then write a custom note or personalized pitch. 3) Prezly distribution. Distribution in Prezly is straight-forward.

Pitching 64

Pitching Analytics Enterprise System 64

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. next year, down from 6.4%

Marketing 196

Marketing Content Marketing Data Social Media 196

Stern + Associates

FEBRUARY 2, 2023

We need to be able to get the benefits of AI while ensuring broad access and without sacrificing privacy.” Not only concerned with the development process, Howard also describes the need for more stringent regulation and practices around user privacy while keeping AI accessible to all.

Privacy 85

Privacy Engineering Pharmaceuticals Education 85

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. 11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. 8) A clever mix of press work and content. 16: Ted Seward.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Waxing UnLyrical

JANUARY 26, 2011

These “sponsored stories&# will only appear in the news feeds, and sidebar ads, of your Facebook friends, based on your privacy settings. We require applications to respect your privacy, and your agreement with that application will control how the application can use, store, and transfer that content and information. (To

Facebook 107

Facebook Privacy Twitter Social Media 107

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

The desired audiences for a story depend on the corporate communications goals involved, whether general visibility, opinion leadership, or product support. Use Google to check and see how often your listed journalists are published and if they tend to write relevant content. PR tips for killer media lists. Consider all angles.

Media 136

Media Mobile Telecommunications Pitching 136

Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”. 1) Digital is killing creativity in marketing.

Creativity 77

Creativity Study Survey Advertising 77

Ethical Voices

AUGUST 21, 2023

.” We don’t think that’s a particularly high-risk use of emotion recognition, not as high risk as using it in schools or using it in the workplace and the potential privacy implications of that. For example, we know the studies that show Gen Z is expecting corporate social advocacy. Almost certainly not.

Agency 81

Agency Publicity Ethics Analysis 81

Landis PR

DECEMBER 4, 2023

While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. Instead of viewing AI as a replacement for content writers, we need to recognize its potential to act as a powerful writing aid that can help boost our efficiency.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

ReimaginePR

SEPTEMBER 21, 2016

Plus, since the agreement took seven years of negotiations with big corporations, Hollywood lobbyists, and very few democratic representatives, there are more critics than supporters, including both 2016 presidential candidates. The others have to do with intellectual property laws and ISP policing, which have nothing to do with trade.

Telecommunications 120

Telecommunications Privacy Software Data 120

Stuart Bruce

OCTOBER 30, 2014

But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. Gigantic multi-national and trans-national corporations have no respect for borders or governments. Corporate social responsibility isn’t philanthropy.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Waxing UnLyrical

MAY 22, 2013

So when she and Kami Watson Huyse (on CiviliNation’s Board of Directors) asked me if I would like to read her book, to possibly write a review, I agreed. Therefore, please note that I received a free (digital) copy of the book, but the writing of this post is entirely of my own choosing. That’s a good book.

Handbook 95

Handbook Reputation Nonprofit Privacy 95

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020.

Social Media 96

Social Media Marketing Media Creativity 96