2021 resolutions for internal communicators

PR Daily

Here are a handful of resolutions to jot down to ensure you hit specific internal comms targets instead of wandering aimlessly. Internal communication is ultimately about building genuine relationships and understanding. Is your leadership team reflective of your public commitments?

Corporate communicators struggling with internal measurement—here are the obstacles

Agility PR Solutions

A large majority (84 percent) of communicators want to implement some form of measurement to determine employee engagement, but they say they often lack the budget and technological resources to do so, according to new research from internal email comms firm PoliteMail Software.


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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. The internal and external mantra needs to be: If you see something, say something.

A Summer of Public Relations: An Intern’s Perspective

PR Expanded

This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida. As a public relations intern for KSC, I gained a variety of hands on experience and had the chance to build my professional portfolio by working on projects ranging from postcard mailers to article and blog posts for clients’ websites. A Guest Post By Rhys Schueren, Student, Loyola University Maryland.

Good Corporate Culture Moves Everyone Forward


However, several tragic 2020 events have accelerated calls for diversity and inclusion (D&I) and with that have also come moves to improve the corporate culture in many organizations. What Makes For Good Corporate Culture? Corporate Communications Startup PR

‘The whole person’: Internal publication tells employee stories

PR Daily

“Half Times” is a publication of the staffing agency Robert Half. Though digital communication has finished off some internal magazines, others have found new life, as organizations move from stodgy corporate promotions to people pieces. Consider “Half Times,” a publication of the staffing agency Robert Half. The smart-looking quarterly publication also has a new online edition, launched last fall.

How internal comms and PR can collaborate and harmonize

PR Daily

If you trust your internal communication team to support a business initiative internally, why stop there? Often public relations teams are charged with managing the company news site. Getting approvals from internal stakeholders. Look internally.

Importance of Corporate Communications


While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. Now, corporations are expected – and face a backlash if they fail – to project an image of accessibility and inclusiveness.

How internal communications will change again in 2021

PR Daily

Given the trends, we may expect more weirdness and continued challenges for corporate communicators and employees alike. RELATED: Attend our Internal Communications and Culture Next Practices Virtual Conference ]. Think multi-channel and measured.

3 purposeful steps corporate America can take to address racism

PR Daily

Each individually is challenging but together they create a perfect storm, a trifecta of circumstances that combined could have a devastating impact on corporate America. The good news is early indications show some corporations are stepping up.

Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. The internal and external mantra needs to be: If you see something, say something.

The ESG opportunity for public relations 

Stephen Waddington

A paper by Jon White and I, published by Vuelio, examines ESG risk and opportunity for public relations practice. The role of public relation in supporting management decision-making has been at the forefront of the response to COVID-19 for many organisations.

Can corporate communications stay in the spotlight post-COVID?

PR Daily

After a year of intense disruption, engagement with brands from both internal and external audiences has risen dramatically. Corporate affairs became fashionable again. And someone had to expedite the cadence of communications to public officials to near real time.

5 Ways To Raise Your Internal PR Game

ImPRessions - Crenshaw Communications

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. Still, companies are dragging their feet in this aspect of corporate communications. 5 ways to raise internal PR standards. One of the reasons for the corporate reticence may be the overabundance of tech comms tool choices.

What are the key skillsets for internal communicators in 2021 and beyond? 6 comms pros share their views

PR Daily

The corporate weight and authority given to the job is rising. Susan DeMory , corporate relations manager for Allstate Insurance Company, says she believes 2021 will be the year of flexibility and empathy—and learning new skills.

8 Surprising Reasons To Raise Your Internal Communications Game

ImPRessions - Crenshaw Communications

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR. 8 reasons to invest in internal PR. Internal communications initiatives that foster engagement become even more critical when colleagues are spread across the city, or even the country.

Should the Public Relations Report to the CEO or CMO?

Sword and the Script

Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. He suggests having “brand communication (corporate comms) report to the CEO and have sales activation (public relations) report to the CMO.”

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The Evolution Of Corporate Social Responsibility In PR: A Snapshot

ImPRessions - Crenshaw Communications

That’s right, in the innocent days before the first Surgeon General’s Report on Smoking and Health, public relations industry godfather Edward Bernays hatched an ingenious plan. Not only did the demonstration garner a front page story in the New York Times , but a mere three days later, American newspapers were reporting that women were smoking in the public squares in several major cities, including Boston and San Francisco.

Announcing PR Daily’s 2020 Corporate Social Responsibility Awards finalists

PR Daily

PR Daily’s Corporate Social Responsibility Awards finalists championed causes and initiatives that improved their communities, countries and the world, and communicated about them in compelling ways. Build-O-Rama, Gates Corporation. 2019 MTV EMAs Generation Change, MTV International.

5 Ways to Improve Internal Communication


The Institute for Public Relations recently released a white paper entitled Organizational Clarity: The Case for Workforce Alignment & Belief. Here are five key takeaways from IPR’s white paper about how to improve internal communications: 1. Treat your internal publics like your external publics. “Internal communications should not be treated as a one-size-fits-all proposition.”

Delta’s anti-union campaign draws ire, as internal messaging goes public

PR Daily

Union representatives from the International Association of Machinists (IAM) have been circulating materials to call for a vote to unionize, but Delta is pushing back. RELATED: Join us at Facebook for our Internal Communications and Employee Engagement Summit. ]. Corporate leaders should think about how best to discuss union issues, keeping in mind that messages for employees often become public messages that get shared widely on social media.

How To Engage Millennials In Corporate Social Responsiblity

ImPRessions - Crenshaw Communications

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. Many are adopting new CSR (Corporate Social Responsibility) programs or changing existing campaigns programs to ensure greater relevance to rising generations of customers and partners. A true CSR commitment offers a wealth of internal programming and engagement, typically led by HR.

Stakeholders in public relations

Doctor Spin

Stakeholders play a central role in public relations. How to define public relations. publics — groups with key communicative behaviors. Learn more about public relations. Typical stakeholders in PR. Many struggle with understanding the difference between marketing and PR.

Public Relations Holiday-Checklist

Critical Mention

Building internal connections to cultivate a collaborative community strengthens your organization as a whole. The post Public Relations Holiday-Checklist appeared first on Critical Mention - Media Monitoring. Public Relations Content Marketing Corporate Communications Crisis Management Earned Media Facebook Instagram LinkedIn Marketing Media Relations Twitter YouTubeOftentimes, offices are less occupied when the holidays are around the corner.

Public Relations and COVID-19: Studies Surface Challenges, Changes and Optimism  

Sword and the Script

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. PR business of PR internal communications pitching PR surveys unscripted marketing

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ESPN, Discovery Education, Ketchum among the winners in Corporate Social Responsibility awards

PR Daily

Communicators showcased their ability to influence public opinion, tackle tough issues and give back to their audiences in PR Daily’s most recent awards program. As VP of corporate citizenship, he exceeded his 2020 goal of enabling 1 million kids’ access to sports by reaching 1.7

Why corporate communicators should abandon PowerPoint – and how to do it

PR Daily

However, if you’re a corporate communicator who’s facing time-sensitive productivity issues (and who isn’t?), RELATED: Join Ragan's Communications Leadership Council, exclusively for leaders in employee and internal communications ].

How to prepare corporate statements ahead of the Derek Chauvin verdict

PR Daily

As a first step, corporate decision-makers should follow the news. The post How to prepare corporate statements ahead of the Derek Chauvin verdict appeared first on PR Daily. The moment calls for comms pros to find rational language for an irrational event.

$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]

Sword and the Script

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September.

Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Stuart Bruce

Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change. Establish an internal management working group supported by the appropriate professional advisers as required. corporate communications Crisis Communications Politics Public Affairs public relations Reputation Management Brexit EU European Union

What to Do When Your Internal Communications Goes External


Anything written inside an organization should be treated as if it could quickly go public. Hackers can also find and release damaging internal correspondence and documents. ” So, what are the best ways to lessen the potential negative impacts of your internal communications going external? Treat every piece of internal communication as if it were external. Ask yourself: “Would I be OK if this email went public?”

5 Crisis Communications Takeaways From Levi Strauss’s Corporate Affairs Team

PR Daily

During Ragan’s Best Practices in Internal Communications & Culture Virtual Conference, Owen shared five key lessons they learned as a corporate affairs team. RELATED: Showcase your outstanding comms campaigns, events, publications and projects ].

Monday Roundup: Internal Communications

Waxing UnLyrical

It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The new ‘ABCs’ of Internal Communication: 3 steps to becoming a business communicator. The case for internal communications. Building Your Business With Internal Collaboration.

8 worst practices in international PR

PR Daily

A quarter-century later, more is at stake and international terrains are even harder to traverse. Corporate HQ overreach. That makes sense, but when corporate HQ exercises strict control and approval over every overseas action, bureaucracy handicaps the international PR effort. The client was a publicly traded company, and all heck broke loose when the release incorrectly announced a merger with a Korean company. Conducting international PR long distance.

Public relations in 2019

Stephen Waddington

Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. Society is demanding that companies, both public and private, serve a social purpose. Practitioners have an important role in supporting international trade, and engaging public opinion in shaping a vision for the future of Britain. #3

Announcing PR Daily’s Corporate Social Responsibility Awards finalists

PR Daily

PR Daily’s Corporate Social Responsibility Awards sought organizations that did their part to make the world a better place. They are leading the charge on diversity, organizational transparency, service learning, public health education, employee volunteering and so much more. Internal Communications Campaign. FoundationFriday, Albemarle Corporation. Corporate-Community Nonprofit Partnership. CSR Agency of the Year, Yulu Public Relations Inc.

5 Brand Elements to Evaluate When Refreshing Your Corporate Image


Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research. So get to know your brand’s audience — or audiences — all over again with the new perspective of where you want your new corporate image to take you. Internally, get company-wide buy-in before the public announcement.

Brand managers walk a fine line on International Women’s Day

PR Daily

For International Women’s Day, social media managers had their banners ready. We are also pleased to release a special lip kit in the colors of International Women’s Day. Georgia painted women’s vaginas as flowers, which is pretty much the most International Women’s Day thing ever. MYPURSAR wishes Happy International Women's Day to every woman in the world! Happy International Women’s Day! Marketing Media Relations PR International Women's Day

 Corporate Reputation is Important to Marketing


Once you answer that question and put together a plan to actively promote and preserve your corporate reputation, the chances are that any damage occurring from such an incident will be minimal rather than catastrophic. Without a viable strategic plan, all the advertisements and press releases in the world won’t change public perception and attitudes towards your organization. Some cases of bad publicity pass overnight or in a few days and the damage is minimal.

How to Deliver a Genuine Corporate Apology [UML]

Sword and the Script

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. While I have great respect for corporate counsel, lawyers tend to be far too quick to recommend a non-apology, when that’s really just the right thing to do. This is true of messaging, positioning, press releases and corporate apologies.