Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. “Thought leadership” pitches on emerging technologies in the financial services sector are also welcome. What will catch your attention?

Technology 120

Technology Pitching Insurance Insurance 120

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR and marketing are converging.

Storytelling 329

Storytelling SEO Community Engineering 329

wiredPRworks

JANUARY 3, 2018

What will be hot - or not - in 2018 marketing trends? In this 2018 marketing trends webinar , you'll discover how to increase happiness, productivity, and profitability. You'll learn the three key trends you need to track: influencer marketing, automation and PR. at Social Media Week Berlin.

Trends 40

Trends Insurance Insurance Marketing 40

Waxing UnLyrical

MAY 18, 2015

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). So, how do you start building thought leadership in your organization? The Best Way to Measure Thought Leadership. Have a look-see.

Leadership 40

Leadership Insurance Insurance Community 40

PRSay

JULY 6, 2021

Your corporate brand. Beyond the tangible and functional benefits like pay, insurance coverage and time off, what gives them a sense of purpose and fulfillment? Your corporate brand: The value employees help to deliver. The final lens to look through for discovering your employer brand is your corporate brand.

Brand 178

Brand Branding Employee How To 178

Onclusive

OCTOBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. Onclusive is a marketing analytics company revolutionizing the communications industry with data science. Oversee the development of our product marketing playbook, including positioning, packaging, and ideal customer profiling.

Marketing 46

Marketing Case Study Software Analytics 46

Deirdre Breakenridge

MAY 1, 2017

Build and Establish Thought Leadership. Stephanie Abrams Cartin is the Co-CEO of Socialfly, a New York City-based Social Media Marketing & Influencer Agency. While helping friends launch entrepreneurial endeavors, she recognized the tremendous positive impact social media could have on a business’ sales and marketing efforts.

Video 283

Video Facebook Social Media Creativity 283

Stern + Associates

MARCH 3, 2023

FDR’s reform program would include federal banking and stock market regulations, Social Security and unemployment insurance, and a transformation of expectations the people have of the government. Sounds grim and deflating, but setting up the problem is key to introducing the solution.

Communications 106

Communications How To Banking Government 106

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Hutchison has served on many nonprofit boards, committees and community organizations and has a deep track record in leadership and civic engagement.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Solo PR Pro

JANUARY 10, 2017

Whether you are time-starved, or just timid about the tactic, in this post, we share 5 ways you can add lights, camera, action to your marketing. Email marketing. Email marketing remains a good way to nurture relationships with clients and prospective clients. Corporate overview. Are you using video in your marketing?

Video 40

Video Strategy SMB Marketing 40

Communications Conversations

JANUARY 15, 2019

Consider a recent BRANDFog survey that found 78% of people prefer to work for a company whose leadership is active on social media. When I worked in corporate communications years ago, “I want to hear more from the CEO” was always a chief complaint among employees. This shouldn’t surprise anyone.

Government 74

Government Employee LinkedIn Insurance 74

Communications Conversations

JANUARY 13, 2017

So basically, I’m building on the work I’ve been leading in social media for the company over the last four years, but now shifting my focus to solely be digital, including taking on the role of editor of Blue Cross’ new corporate blog ( www.blog.bluecrossmn.com ). This was especially true when I made the shift to corporate health care.

Insurance 60

Insurance Insurance Social Media Corporate 60

Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Melissa Agnes

FEBRUARY 16, 2016

Following is a play-by-play of what you can – and should – do now, to ensure successful crisis communications in the event of a corporate crisis. This list will not only serve as a crisis communications check list, but it will also serve as a type of insurance for your organization. Step 1: Identify your stakeholders.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Prohibition

DECEMBER 13, 2021

In business, managing crises is an integral part of marketing – especially if you’re a brand new company. The wrong approach could lead to a loss of trust with your staff and clients, not to mention higher insurance rates as well as larger legal fees. A financial crisis is an unexpected event initiated by financial markets.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Communications Conversations

AUGUST 31, 2018

Let’s hear from four former media people–Vineeta Sawkar (formerly of KSTP-TV), Jay Olstad (formerly of KARE-11), Lynn Melling (former anchor in the Des Moines market), and Dan DeBaun (formerly of the Minneapolis/St. I had a non-compete clause so I couldn’t work in this market in TV. What’s surprised you so far?

Media 112

Media Journalism Report Video 112

Scott Public Relations

JULY 14, 2020

While the quicksands of politics may be more dangerous that corporate communications, this field is the true “trendsetter” in communication. However, surrounding your candidate with credible allies who have no skin in the game except to support good leadership in government, will get you much more mileage and credibility.

Healthcare 52

Healthcare Insurance Insurance Policies 52

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Roughly two-thirds of marketers created more written, audio, and visual content year over year.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Sword and the Script

NOVEMBER 14, 2017

Marketing has made so many small incremental changes over time – think social, digital and content – that we’ve forgotten to pause and examine the effects. Marketing has evolved substantially – as anyone that works in marketing will attest. Marketing has evolved substantially – as anyone that works in marketing will attest.

Marketing 65

Marketing Content Marketing Insurance Insurance 65