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The financial impact of corporate reputation: New IPR research reveals that brand-image shortfalls—both real and perceived—are costly

Agility PR Solutions

In an age when consumers have little trust in brands and marketing communications, your company’s reputation is your most precious asset—and not just real reputation, but perceived reputation as well.

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PART 1: The Value of Reputation Management – The Financial$

Reputation Us

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. PART 1 (of 5) In this first part we’ll consider the positive FINANCIAL impact of actively managing your good reputation.

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MAHA Global and the Institute for Public Relations Unveil Research Findings on the Financial Impact of Corporate Reputation

Institute for Public Relations

Download the News Release (PDF): MAHA & IPR Research Announcement Download Social Graphics (PDF): MAHA Global – Report Social Graphics New York, NY – April 25, 2024 – MAHA Global, a leading evolutionary AI SaaS company, and the Institute for Public Relations (IPR), a … Continue reading MAHA Global and the Institute for Public Relations (..)

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Corporate Reputation Never More Important, Nor More Fragile, Report Finds

PRSay

For businesses, reputation has never been more crucial, new research from the USC Annenberg Center for Public Relations finds. According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. Image credit: use annenberg center for public relations ]

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Part 2: The Risk and Value of Corporate Reputation

Reputation Us

The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. In this second part, we investigate reputation value and risk. trillion, according to AMO Strategic Advisors.

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PART 5: The VALUE of Reputation. Staff Retention.

Reputation Us

The Value of Reputation…A Five Part Series from ReputationUs. Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. It’s clear that retaining staff supports your good reputation.

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How PR Measures Corporate Reputation

ImPRessions - Crenshaw Communications

Most public relations professionals know that a company’s reputation can be big factor in its long-term success. A positive public perception helps inspire employees, recruit new talent, protect a brand from negative PR, and differentiate its offering from that of the competition. 2017 US Reputation Dividend Report.

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