Employee Evangelists: Your Secret Social PR Weapon in a Crisis
Waxing UnLyrical
MARCH 15, 2018
Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. Employee evangelists are made, not born. Guest Post by Laurel Kennedy.
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