Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. After considering law, I was drawn into communications because of the various areas it touches.

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co.

Writing 192

Writing Communications Marketing B2B 192

Critical Mention

JANUARY 3, 2019

While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

DECEMBER 30, 2017

Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. Not long after that I started this blog and began writing. One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. Social alerts.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

PR Conversations

OCTOBER 28, 2014

Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. Dr. Anne Gregory, FCIPR , is chair of the Global Alliance for Public Relations and Communication Management (GA) and professor of corporate communication at the University of Huddersfield.

Leadership 111

Leadership Publicity Government Journalism 111

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By

Agency 93

Agency Trends Marketing Survey 93

Waxing UnLyrical

SEPTEMBER 14, 2015

If company leaders ignore this fact, then failing to plan could be a plan for failure,” writes Lindsey Perkins Wade. and Jamin Michaelson, MBA in this still relevant journal entry in Pepperdine’s Graziadio Business Review. Disaster Preparedness Part Two: Why Communication Is Key. ” 4.

Small Business 40

Small Business Writing Journalism LinkedIn 40

Stephen Waddington

DECEMBER 30, 2019

has been exploring in her work on women in journalism. Each corporate PRCA member will be expected to engage with a local school each year. In 2019 purpose continued to emerge as a theme in corporate leadership as a means of reconnecting organisations with society. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

MaccaPR

SEPTEMBER 13, 2016

Along with the term “non-denial denial” – coined by editor Ben Bradlee of the Washington Post to describe the Nixon Administration’s evasive responses during Watergate – corporate communicators should be wary of issuing what can only be called a non-apology apology. Lesson #3 – Apologize – No Really, Sincerely Apologize.

Crisis 48

Crisis Airlines Reputation Corporate 48

Cision

JUNE 30, 2016

My love of writing, interest in people and curiosity about the world drew me to PR. I was a journalism major in college, but it was really more about the writing than about being a reporter. Good news for a former journalism student! Technology has also changed the pace of our crisis communications.

Technology 149

Technology Journalism Nonprofit Creativity 149

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. The first “finding” in the report?

Employee 135

Employee Software Survey Tools 135

Ethical Voices

MARCH 28, 2022

And then after that, I really did a variety for the first part of my career of corporate and agency. Then I went back to corporate America. He’s trained corporate executives all over the world and he taught me the importance of the long game. I had it for about 15 years. Ethics is very important to me.

Ethics 52

Ethics Strategy Real Estate Local 52

Stuart Bruce

FEBRUARY 11, 2016

One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. You can get an idea of what storytelling for PR might be like by looking at how VR is already being used for journalism such as the New York Times virtual reality app.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Sword and the Script

SEPTEMBER 23, 2014

Since you said “sorry” everyone will just write you off as having made a dumb move – they’ll never suspect this was a premeditated marketing campaign. A month earlier the Wall Street Journal reported Urban Outfitters needed a “ wardrobe refresh ” after yet another lackluster quarterly earnings announcement: …shares dropped by 8.8%

Company 110

Company Apparel Airlines Crisis Communications 110

5W PR

JUNE 26, 2020

Everyone already knows that journalism is an old trade. They lose precious time which they could have spent actually writing the story, especially in the current news cycle that moves at the speed of lightning. The story should get to the point quickly, and also either be interesting or have an original perspective. Timeliness.

Pitching 88

Pitching Strategy Reputation Publicity 88

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148