Communications Conversations

APRIL 17, 2015

.” I realize I’m not contributing to the content marketing vortex. Livestreaming product launches. So, you take the video, You stream the video on Twitter. Isn’t that the conversation marketers are having with management right now? Sure, I see the upsides. I’m excited. Gone the next.

Brand 60

Brand Branding Product Launch Video 60

Prohibition

JUNE 17, 2021

Further to this, the whole point of using video content in PR is to convey some form of message, whether that’s to promote a product launch or highlight your company values. As long as you nail the message and target audience, there’s no reason why your content shouldn’t be successful.

Video 62

Video Product Launch Film Social Media 62

Communications Conversations

JULY 19, 2018

That is, I’ve followed him on a combination of Twitter and LinkedIn. You have big opinions in the content marketing world–I’ve seen you share some pretty interesting viewpoints on LinkedIn (and I’ve agreed with many of them). Content marketing is a process, and a hard one. Until today.

Social Media 60

Social Media Media B2B Content Marketing 60

Beyond PR

NOVEMBER 9, 2016

There’s a place in product marketing for telling people what your product does; your thought leadership content isn’t that place. Of course, this doesn’t mean blog posts, white papers and other content marketing pieces can’t support your product launch. What is the call to action?

Product Launch 85

Product Launch How To Leadership Analytics 85

Beyond PR

OCTOBER 4, 2016

Keep reading for the five ways media monitoring software and content distribution go hand in hand for communication success. Every press release needs a hook – something to set it apart from the thousands of other personnel announcements, product launches, and content marketing promotions out there.

Strategy 96

Strategy How To Software Media 96

Sword and the Script

NOVEMBER 4, 2014

” Twitter exploded and some quick thinker doing the Twitter for Chevy simply embraced it with this tweet which read in part, “Truck yeah the 2015 #ChevyColorado has awesome #TechnologyAndStuff!” Use your own product. If you enjoyed this post, you might also like: Content Marketing: Five Creative Ways to Repurpose Content.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Here are a few examples: Social media: PR practitioners use social media platforms like Twitter, Facebook, and Instagram to get their message out to the public.

Interviews 99

Interviews Publicity Technology Social Media 99

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). List possible publicity opportunities that may come up through the year (an expected product launch or an event that you can be a part of in an interesting way). Document your plan.

Employee 40

Employee Measurement Social Media Product Launch 40

PR Breakfast Club

JANUARY 11, 2015

Let’s talk for a moment about better content marketing through simple theft. I’m talking about taking from web developers processes to make lean content. Lean content is a workflow adaptation that ensures your team produces more content that can go more places. Eliminate waste.

Web 28

Web Print Writing Content Marketing 28

Shift Communications

NOVEMBER 11, 2015

Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. Decide on what you want to do with your content – do you want to release a video on the same day on a weekly basis, for example? Ah, YouTube. 3) It’s all about the visuals, so clean up shop.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. Decide on what you want to do with your content – do you want to release a video on the same day on a weekly basis, for example? Ah, YouTube. 3) It’s all about the visuals, so clean up shop.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. Decide on what you want to do with your content – do you want to release a video on the same day on a weekly basis, for example? Ah, YouTube. 3) It’s all about the visuals, so clean up shop.

YouTube 60

YouTube Brand Branding Analytics 60

Prohibition

AUGUST 17, 2021

Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumable content is a strong content marketing tactic. Bite sized content. Why is this? Increasing Brand Awareness.

Content Marketing 62

Content Marketing Video Marketing Product Launch 62

Communications Conversations

JULY 20, 2017

But, for many of those years, that relationship was mostly based on interactions on Twitter and Facebook and seeing Sarah at events around town from time to time. The role of content strategist is brand new for the company, which is both challenging and exciting. I’ve “known” Sarah Matsumoto for a long time now.

Corporate 0

Corporate Agency System Meeting 0

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 189

Marketing Content Marketing Data Social Media 189

Burrelles Fresh Ideas

MARCH 12, 2024

PR professionals typically have an extensive network and can help you build your brand quickly with email campaigns and content marketing that will make waves. You can build on the efforts of PR professionals by creating your own content writing strategy. Download our free Product Launch tip sheet.

Social Media 79

Social Media Strategy Media Reputation 79

Beyond PR

DECEMBER 19, 2016

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. June: Plan Around Product Launches.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Deirdre Breakenridge

MAY 23, 2017

So I have two sets of Facebook, Pinterest, Twitter and Instagram accounts. I’ve “covered” book releases, product launches, and restaurant openings. and name.kitchen, where she does media relations, content marketing, and social media. You can find her on Twitter and LinkedIn.

Blogging 282

Blogging Case Study Social Media Instagram 282

Beyond PR

AUGUST 18, 2016

When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. Discover what else is needed for product marketing success by downloading Expanding Engagement & Inspiring Action with Your Next Product Launch.

Brand 40

Brand Branding Product Launch Guidelines 40

Critical Mention

AUGUST 29, 2019

A great way to succeed in network building is to make connections through social media channels like Facebook, Twitter or LinkedIn. Consider adding some gifs pertaining to your business’ excitement about new product launches or feature updates. It’s ok to add a little bit of humor within certain media channels.

Company 81

Company Brand Branding B2C 81

Contently - Strategy

DECEMBER 29, 2022

That doesn’t mean you should blow up every internal communications channel with every single content asset you create. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. Optimizing content that performs well.

eBook 120

eBook Product Launch Software Internal 120

Beyond PR

APRIL 12, 2016

It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. However, earned media is also a wise (I’d even say, essential) pursuit for marketers who want their content to reach new audiences and boost conversion rates.

Content Marketing 40

Content Marketing Marketing Media Reputation 40