ImPRessions - Crenshaw Communications

JULY 6, 2016

PR today is about SEO. If PR is all about content, it follows that SEO is a critical item in the PR practitioner’s toolbox. Any PR pro who lacks basic SEO and web analytics knowledge should seek additional training, even if it’s basic free background like Moz’s analytics tutorial.

SEO 204

SEO Analytics Measurement B2B 204

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. What is SEO PR? SEO PR combines public relations efforts with search engine optimization (SEO) techniques. Understanding PR & IR Basics 1.

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. A big new product launch typically happens once in a couple of years at best. That’s a recipe for reputation disaster. Myth: PR only works when you have news.

B2C 120

B2C Product Launch SEO Storytelling 120

Presspage

NOVEMBER 13, 2017

One of the tools that greatly enabled this is Google News, a product launched by Google in 2006. SEO When we talk about Google, then SEO is definitely a topic that we should address. With Google News, brands could now become legitimate providers of news. What is Google News? But let’s start with the basics.

Google 94

Google Guidelines SEO Engineering 94

PR Fuel

JANUARY 24, 2021

They will also ensure that you get the following advantages: Increase SEO and content marketing with backlinks coming from news sites Maintain connection with journalists and other newswires Gives additional support to other marketing campaigns. You will want to publish your press release at the time of the product launch.

SEO 68

SEO Writing Engineering Product Launch 68

Contently - Strategy

APRIL 28, 2022

For example, the sign-up target number for a new product’s landing page can be one of the metrics tracked for the new product launch. It tangibly shows how marketing is supporting the new product launch and, ultimately, how it contributes to the company’s bottom line.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

Buzzstream

MARCH 26, 2020

TubeBuddy is a Youtube video optimization tool that helps influencers maximize the SEO value. They help you improve your SEO and gain organic traffic. Plus, we look to build longer-lasting relationships with them and regularly offer the inside scoop on new product launches. Step 11: Optimize For SEO. Image Source.

YouTube 116

YouTube Brand Branding Video 116

PR Fuel

JULY 26, 2020

This may be a new line of clothing, an expanded list of services, or the release of a brand-new product that you’ve been working on for months. Your company spends a huge amount of time, money, and energy to get your new product ready. A Press Release Can Boost SEO. You Need to Centralize Your Message.

SEO 52

SEO Writing Local Product Launch 52

Communications Conversations

JUNE 14, 2018

I’ve found wire services to be helpful for SEO, but rarely a driver of impactful coverage outside of true hard news – earnings, M&A, etc. At Aveda, most of our news is B2C around product launches, or B2B to a targeted segment of salon owners, stylists and opinion leaders in the beauty and wellness space.

Communications 83

Communications Public Affairs B2C B2B 83

PR 20/20

FEBRUARY 7, 2019

Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on. In particular, search engine optimization (SEO) is a big part of our approach. How did we impact pipeline? We saw a similar result at Toast.

Marketing 74

Marketing SEO Trade Shows Technology 74

ISEBOX

SEPTEMBER 27, 2016

Using good old fashioned humor (where appropriate), a good heart string tug, or in the case of product launches it could use excitement to pull the journalist into reading it. THE WELL WRITTEN PRESS RELEASE #4: WRITE FOR SEO (SEARCH ENGINE OPTIMIZATION). The first paragraph must draw the reader in.

Writing 70

Writing Product Launch Fashion SEO 70

PR Fuel

MAY 6, 2021

It’s also crucial for SEO that you include keywords that your readers might search for. Following this press release example will help you reach the masses with your company’s upcoming events, product launches, or rebranding. This is also where you might incorporate expert quotes and relevant facts into the content.

Examples 101

Examples Writing Product Launch Crisis Management 101

Konnect Agency

NOVEMBER 7, 2019

This ensures that your customers can find you, helps boost SEO and is still manageable. PR professionals LOVE hearing from their clients, but often we’re an afterthought when it comes to product launches, company news and c-suite announcements. Call Your PR Firm More. Call your mom – and your PR firm – more.

Instagram 60

Instagram Social Media Software Analytics 60

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely.

Technology 157

Technology Product Launch B2B Software 157

Sword and the Script

NOVEMBER 22, 2016

When I have a product launch, I like to use multimedia-rich press release for this segment. For example, in marketing there are communities for CMOs, digital marketers, SEOs, content and so on – the same is true in other verticals. Look for those places on Facebook where people congregate for news.

B2B 60

B2B Facebook Marketing Social Media 60

Shift Communications

NOVEMBER 11, 2015

Do you want to plan content around key product launches you see coming in the future, or seasonal events? Decide on what you want to do with your content – do you want to release a video on the same day on a weekly basis, for example? 3) It’s all about the visuals, so clean up shop.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Do you want to plan content around key product launches you see coming in the future, or seasonal events? Decide on what you want to do with your content – do you want to release a video on the same day on a weekly basis, for example? 3) It’s all about the visuals, so clean up shop.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Do you want to plan content around key product launches you see coming in the future, or seasonal events? Decide on what you want to do with your content – do you want to release a video on the same day on a weekly basis, for example? 3) It’s all about the visuals, so clean up shop.

YouTube 60

YouTube Brand Branding Analytics 60

Burrelles Fresh Ideas

MARCH 12, 2024

A well-crafted blog can help you connect with customers, build credibility, and boost your SEO campaign. If you’re unsure of how to create branded content, start with simple ideas like: Highlight new products. Following these tips will help you craft content that grabs the reader’s attention and boosts your SEO metrics.

Social Media 78

Social Media Strategy Media Reputation 78

PR Fuel

FEBRUARY 4, 2022

That might be a new product launch or new research. Is It a Good SEO Strategy? It’s worth remembering to make sure your content and links are relevant and keyword-friendly if you want to maximize SEO opportunities. The success of your press release will often depend on great timing.

SEO 52

SEO Viral Advertising Advertising 52

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 105

Trends YouTube Video Social Media 105

Deirdre Breakenridge

MAY 23, 2017

I’ve “covered” book releases, product launches, and restaurant openings. You get an SEO boost, exposure to a brand new audience, and two pieces of content for the price of one. My clients always liked being featured on my blogs, especially if I was writing about a successful campaign or an event I had helped them with.

Blogging 282

Blogging Case Study Social Media Instagram 282

PR 20/20

NOVEMBER 29, 2022

Marketing analytics reports (automation software dashboards, social, SEO, website). List all company and industry events that may be relevant to the planning process, such as company announcements, conferences, industry report releases, product launches, and speaking appearances. Industry trends and reports.

Marketing 52

Marketing Analytics eBook System 52

PR Fuel

NOVEMBER 9, 2021

A crucial part of writing a press release is considering SEO. Your small business is releasing a new product, and you’re trying to build hype around it. Your business has established a source of truth for all relevant information about the product launch, and now it’s available online for everyone to find.

Writing 87

Writing Small Business SEO Local 87

PR Fuel

JUNE 17, 2021

Some noteworthy press release topics you might want to keep in your arsenal include product launches, hiring new executives, business events, crisis management, social initiatives, and receiving awards. Prioritize SEO Practices. Not-to-mention, SEO services, reliable writers, editors, and more. Craft a Good Headline.

Writing 60

Writing SEO Google Local 60

PR Fuel

JULY 5, 2020

Perhaps you have a new product launch or event that needs to be publicized. Press Release SEO. Not only does this act as a timeline for all your achievements, events, and changes within the company, but it also helps boost your website’s search engine optimization (SEO).

Writing 52

Writing How To SEO Infographics 52

Beyond PR

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. She regularly advises organizations on how best to craft their content for SEO, earned media pick-up, and investor consumption.

Media 71

Media Automotive Resources Financial 71

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement. David Berkowitz , Founder, Serial Marketers.

Marketing 187

Marketing Content Marketing Data Social Media 187

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. If the asset is part of a major product launch or marketing campaign, consider sharing it with employees across the entire organization using a larger internal communications plan.

eBook 120

eBook Product Launch Software Internal 120

Sword and the Script

JUNE 11, 2016

Whether it’s email, newsletters, SEO, PPC, social media marketing — it’s imperative to ensure these are integrated and complementary. No longer does a new product launch require a pitch letter and an intern to reach out to a list of editorial contacts — spraying and praying for a response.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Prohibition

APRIL 13, 2023

You can also use shorter ‘clips’ to tease longer videos or product launches while encouraging people to watch the entire long video content on the company website or YouTube channel. Create Blog Posts From Video Content Blog posts are an excellent way to drive traffic to your website and improve your SEO ranking.

Video 62

Video Infographics Social Media Instagram 62