Sword and the Script

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

Trade Shows 121

Trade Shows Content Marketing Conference Marketing 121

Communications Conversations

JANUARY 28, 2021

New Content! That’s what many social media marketers are thinking about as we start 2021. And, as you think about new content ideas, you need to think about visuals as much as text (even more so, really). But, that should show up in social content, too. It’s a WSJ staple.

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117

Cision

JANUARY 15, 2016

Today, audiences turn to blogs, online reviews and social media before making decisions. That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. So where do consumers place their trust?

Journalism 120

Journalism Strategy Brand Branding 120

Landis PR

MARCH 20, 2023

Photo courtesy of Pixabay The highly anticipated Muck Rack 2023 State of Journalism Report , which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work. It’s clear Twitter remains a vital platform for engaging with media.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

Cision

SEPTEMBER 20, 2017

The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. The Cision Global Social Journalism Study has a lot of insightful, actionable data about how journalists use social media and their perceptions of social tools. Publishing Content.

Social Media 226

Social Media Media Journalism Study 226

Cision

DECEMBER 12, 2015

It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Brand journalism is found to be 92 percent more effective at increasing awareness and 168 percent more powerful when it comes to driving consumers to the buy button. Want proof? Why Are You Writing? For Whom Are You Writing?

Journalism 120

Journalism Brand Branding Writing 120

PRSay

MAY 4, 2020

Cision recently released its annual State of the Media Report , which uncovers the latest trends and challenges facing the media industry, and how PR professionals can work with their journalist counterparts better. It isn’t a secret that COVID-19 has completely turned our lives upside down, including the lives of the media.

Report 206

Report Media Pitching Trends 206

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations. Try our services.

Media Relations 173

Media Relations Media Pitching Survey 173

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Want to deliver valuable content in 2016? Episodic Content .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Sword and the Script

FEBRUARY 6, 2018

A friend of mine was telling me about a political news story last year. It had a name that sounded like a daily newspaper – the “Herald” or “Courier” or something like that – but the “about us” section was telling. I study organizational persuasion for a living and I knew this was not bona fide journalism.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. Wait, what is earned media?

Media 98

Media Nonprofit Pitching Analytics 98

Sword and the Script

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). 57% are neutral about trust in NGOs.

Government 138

Government Survey Ethics Media 138

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Here are a few representative comments: “Media are stretched very thin.

Media Relations 111

Media Relations Media Survey Pitching 111

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. Don’t miss these related posts: The Shocking Beef about Feeding the Content Monster.

Journalism 64

Journalism Brand Branding Advertising 64

Cision

APRIL 4, 2016

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

Viral 120

Viral Journalism Advertising Advertising 120

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. Our plan is to think outside the box for earned media. AirPR: You started your career in journalism. “Nail the elevator pitch.”. How did that translate to PR?

Interviews 284

Interviews Radio Small Business Pitching 284

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 50% say improved distribution.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. About one third (32%) said it’s about the same and 14% are unsure. 3 More Reasons Media Relations is Harder.

Media Relations 75

Media Relations Media Trade Shows Journalism 75

Sword and the Script

AUGUST 20, 2016

There may well be a disconnect between strategy and execution in B2B marketing. While businesses usually don’t think twice about investing in research, personas and messaging platforms, when it comes to execution, someone is usually counting pennies. It’s been a trend in content marketing too. But it is not.

Content Marketing 60

Content Marketing Marketing B2B Small Business 60

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet with the rise of social media and the profound digital disruption of advertising, PR has come into its own. I’m not one who think the trend is good for PR people who specialize in earned media placement, for obvious reasons. But their use makes the earned and owned content generated by PR programs greater weight.

Journalism 185

Journalism Advertising Advertising SEO 185

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations.

Study 139

Study Media Relations Media Measurement 139

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . 2) Content marketing (not “marketing content” ). billion by 2024.”.

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Critical Mention

APRIL 13, 2020

Of course, as with any crisis, there are also plenty of stories about organizations who have mishandled it in one way or another. For that reason, we decided to highlight some feel-good stories about companies that have garnered attention for reasons that we hope will make you smile.

Media 111

Media Analytics Healthcare Crisis 111

Remote PR Jobs

SEPTEMBER 25, 2023

Public relations, press outreach and earned media coverage don’t stop the week after the launch. It should be part of any growing brand’s marketing toolkit, and it may just become a key part of your brand’s strategy -- as it should. Tools like Google Trends can help you keep track of the progress you’re making during outreach.

Publicity 100

Publicity Marketing Pitching Google 100

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. And that’s the theme for this week’s Unscripted Marketing Links [UML]. About 65% of journalists that responded this year are based in the U.S. I’d do a considerable amount of blogging.

Survey 170

Survey Media Relations Pitching Media 170

Onclusive

DECEMBER 6, 2019

A tech conference, music festival, and start-up showcase rolled into one, SXSW is the place for innovative marketers to learn the latest trends and hear from the big names breaking onto the scene. Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. .

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

JULY 10, 2018

How about some commentary on X topic from X executive he asked? The Sorry State of Media Relations. Mr. Pearlstein is a long-time reporter and editor turned professor says he was looking to write about “well-run company.” Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days.

Media Relations 74

Media Relations Media Content Marketing Corporate 74

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. News outlets have been struggling for years to balance advertising, sponsored and editorial content. We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017.

Journalism 50

Journalism Report Enterprise Interviews 50

Presspage

APRIL 12, 2018

How has the media landscape changed? In this digital age, many, many brands are still using press releases to connect their stories to media outlets. Some just use press releases as website content. Fewer reporters are employed by fewer media outlets with far more fragmentation in the audience space than ever.

Company 111

Company Media Journalism Report 111

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 2) Trust in media still adrift, says media. Most (59%) of U.S.-based

Survey 102

Survey Report Media B2B 102

Critical Mention

FEBRUARY 6, 2020

If you work in PR, marketing or communications and use a media intelligence platform, you might be familiar with the “good enough for now” syndrome. Maybe you are using a media monitoring platform that isn’t delivering on the promises you were made when you bought it, but does the bare minimum you need to get your job done. .

How To 106

How To Media Radio Print 106

Cision

APRIL 22, 2015

Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. Want to produce content that gets noticed and drives results?

Media 120

Media Storytelling Content Marketing Journalism 120

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Multimedia is the gatekeeper to earned media and the catalyst to engagement. The Media Relies on Visual Storytelling.

How To 282

How To Storytelling B2C Measurement 282

Stephen Waddington

FEBRUARY 24, 2020

Brand journalism is seldom done well by B2B organisations. Her new book Powerful B2B Content was published earlier this month by Kogan Page. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news. Gay Flashman has answers in her new book.

B2B 88

B2B Journalism Case Study Storytelling 88

Bad Pitch Blog

APRIL 19, 2012

This is especially true if you consider how much has changed in the last five years across paid, owned and earned media. >screen >screen does the blurry transition to note we''re considering the changes< Publishing: Content management platforms have decentralized publishing. But their relevance has shifted.

Content Marketing 66

Content Marketing Marketing Journalism Consumer 66

Critical Mention

JANUARY 22, 2019

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community.

Interviews 104

Interviews Content Marketing Writing Journalism 104