Post, Ping and Pray is *Not* a Content Marketing Strategy
Shift Communications
JUNE 2, 2015
Today I wanna talk about a fundamental error I see many companies make with regard to Content Marketing. Back in the day it was a (so-called) “viral video” cuz those were cool. More recently infographics have been all the rage. They create something. They post it somewhere. They ping their social channels. Todd Defren.
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