Sword and the Script

JANUARY 8, 2019

This works best when you start well in advance and some helpful ways of getting it done is to make part of your other marketing programs. By this I mean ask them about their thoughts on the market or how they solve a specific challenge rather to talk about your product. 1) Soft interviews on your company blog.

B2B 77

B2B Media eBook Interviews 77

Cision

DECEMBER 28, 2017

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. March: Revisit Your Best Content. This is great fodder for future content. You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Contently - Strategy

SEPTEMBER 10, 2020

What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy. It’s a lot of what we do on the marketing side. So yeah, video and then written content as well. We can’t do trade shows, can’t do in person events.

Brand 71

Brand Branding Marketing Facebook 71

Sword and the Script

MAY 14, 2016

Lead Sources Vary by Business and Industry. A cloud technology vendor told me that trade shows were the number one source of leads for his company. Across all industries the departments that influence buying decisions in B2B are 1) IT 2) finance and 3) business development. The slides are embedded nearby.

Marketing 60

Marketing B2B Local Customer Service 60

PR 20/20

FEBRUARY 7, 2019

A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on.

Marketing 74

Marketing SEO Trade Shows Technology 74

Beyond PR

DECEMBER 19, 2016

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. March: Revisit Your Best Content. This is great fodder for future content. You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

PR Fuel

JUNE 16, 2021

When generating leads, content marketing is considered three times more efficient than other strategies. Meanwhile, about 60% of marketers have developed a content marketing strategy. . Nearly 80% of content marketers incorporate press releases into their content marketing strategies, too.

Content Marketing 52

Content Marketing Trade Shows Product Launch Strategy 52

Sword and the Script

JANUARY 9, 2018

This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. I suggest writing different headlines and freshening up the copy with new data where applicable. 4) Share the content on social media (organic). 3) Surgically weave it into blog posts.

Media 97

Media B2B Groups Conference 97

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

OCTOBER 5, 2017

At the latest Cleveland HubSpot User Group (HUG) event , PR 20/20 founder and CEO Paul Roetzer ( @paulroetzer ) led a panel of inbound marketing champions who discussed their role as organizational change agents. Panel members featured include: Jorge Solorio ( @JorgeLubrizol ), the Americas Industrial Business Manager at Lubrizol.

Marketing 45

Marketing Engineering Resources Consumer 45

PR 20/20

AUGUST 2, 2018

Our business is largely B2B, selling widgets for machinery used in the oil and gas industry. I’ve been tasked by our CMO to investigate the potential of AI to improve our marketing operations. We're not the most sophisticated marketing department around. We have a content marketing program. AI for writing”. “AI

How To 41

How To Marketing Software Tools 41

ReimaginePR

SEPTEMBER 5, 2016

Here’s a checklist for what you should do after writing every blog post. But, it’s not ideal when your customers stumble on your blog, hoping to learn why they should choose your business only to be met with uninspired blog posts filled with industry-related terms that they don’t understand. Why do you you write your blog?

Blogging 120

Blogging How To Infographics Writing 120