Sword and the Script

FEBRUARY 29, 2020

This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. I first spotted the data about the content length on MarketingProfs.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Rock the Status Quo

FEBRUARY 23, 2015

Learn to Podcast: This new SlideShare deck from Jay called How to Produce a Podcast in 15 Steps is youtility at its best, including tips AND specific tools Sir Baer uses to fuel some of his success! If you haven’t tried them yet, podcasts are a fantastic way to create effective content. Are you a PR pro? Digital PR'

eBook 100

eBook Digital PR Handbook Content Marketing 100

The Proactive Report

JANUARY 31, 2017

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task. According to a study by DemadnWave whitepapers, case studies, videos and infographics work well.

B2B 100

B2B Infographics B2C Case Study 100

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. Adopting a multi-channel approach through repurposing and amplifying existing content can achieve this goal effectively. You can connect with her on LinkedIn.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

MAY 9, 2018

SEO Content Marketers – This type of outreach team blurs the line between traditional SEO and PR, using a range of tactics including blogger outreach, infographic placement, broken link building. Digital PR – Here, placement rates are very low in the initial outreach campaign, averaging one or two placements.

Data 120

Data SEO Groups Pitching 120

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content. For some in the digital PR space, this will get deeper into SEO and keyword research than you have before.

Survey 90

Survey How To Reddit Pitching 90

5W PR

JUNE 25, 2018

In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement. In the content marketing and PR world, hacking the press is similar to hacking a target audience.

Content Marketing 60

Content Marketing Infographics Google SEO 60

The Proactive Report

OCTOBER 9, 2015

My favorite tool for building a list of influencer contacts is Sendible. Do some analysis of that content and add your insights to show your thought-leadership. Create original infographics that give a unique perspective on a topic. Get Digital PR Tips. Do original research. Write original, in-depth articles.

Twitter 100

Twitter Leadership Infographics Video 100

Critical Mention

OCTOBER 24, 2019

PR Couture. We exist to educate, inspire and celebrate forward-thinking communicators and brands through expert insight, job leads, agency directory, digital tools, courses and annual Bespoke Communication Awards program. Map out your PR career plan: PR Career Guide: Public Relations Job Titles, Descriptions, & Salary.

Blogging 68

Blogging Education Resources Creativity 68

The Proactive Report

MARCH 16, 2016

That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Should be strategic.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Should be strategic.

Infographics 100

Infographics Video Case Study Print 100

Rock the Status Quo

JULY 30, 2015

Twitter is my favorite platform and the thought of it losing steam as a valuable social media tool makes me very unhappy. The below infographic outlines the major issues pretty well. THEIR OWN PLATFORM is one of the strongest content curation and breaking news platforms in social media, and they aren’t taking advantage of it.

Education 100

Education Social Media Twitter Content Marketing 100

Frederik Vincx

DECEMBER 11, 2015

PR is a broad industry that calls on multiple competencies. For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post. Will you take people out of the equation, change the order of the process, create checklists or different deliverables, or use different tools?

How To 60

How To Software System Employee 60

Cision

MAY 29, 2017

Brands, publishers and advertisers are leveraging various content discovery platforms such as Taboola , Outbrain , Curiyo , Renoun , and others to expand their reach and improve ROI. Here are some quick tips that will help marketers present the most relevant content in front of their targeted audience: 1. you can benefit a lot.

How To 129

How To Content Marketing Engineering Advertising 129

The Proactive Report

NOVEMBER 12, 2016

A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing. A quick look at the current PR jobs posted on LinkedIn shows that they require these skills too.

SEO 153

SEO Engineering LinkedIn Analytics 153

Beyond PR

MAY 30, 2017

Brands, publishers and advertisers are leveraging various content discovery platforms such as Taboola , Outbrain , Curiyo , Renoun , and others to expand their reach and improve ROI. Here are some quick tips that will help marketers present the most relevant content in front of their targeted audience: 1. you can benefit a lot.

How To 40

How To Engineering Content Marketing Advertising 40