Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. We Have a Marketing Technology Team For a Reason. Establish Client Goals First.

Marketing 60

Marketing Technology B2C Data 60

Shift Communications

JANUARY 25, 2016

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? This often means using data about our current market or audience to create a model. Why can this be such a problem for marketing and PR?

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

MAY 4, 2016

My recent tour of the USC Annenberg School’s Center for Public Relations only confirmed my hunch that our formerly-hidebound industry has been radically transformed via social media, content marketing, visual storytelling, better analytics tools and processes, etc. – and that this process is speeding up, not slowing down. What’s next?

Data-Driven PR 0

Data-Driven PR Agency Travel Meeting 0

Shift Communications

DECEMBER 30, 2015

What Facebook Dislikes Could Mean for Data-Driven Marketers. The advent of such a button would give users a new way to respond to posts, and a new dimension of feedback for marketers to take into account. Everyone’s favorite blue bird is here to stay, so harness its power for your PR. Marketing Coordinator.

Twitter 74

Twitter Pitching Facebook Data 74

Waxing UnLyrical

DECEMBER 7, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year,” writes Derek Lyons for Business 2 Community. Facebook Ad Conversion Tracking for Smart Marketers. 6 Incredible Pointers For Making a Content Promotion Plan.

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

Shift Communications

FEBRUARY 16, 2016

Content on a smartphone or tablet is not restricted to the window of a specific app; it is free to take the form of push notifications, in-app displays, and apps themselves. In the PR and marketing space, we hear a lot of talk about how mobile devices change the “brandscape” as we know it. Localized Marketing.

Mobile 60

Mobile Examples Brand Branding 60

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Shift Communications

FEBRUARY 17, 2016

This information will yield insight into the types of content that have performed most successfully so you can create additional content in this same vein. All of this information will allow you to appeal to those who are more likely candidates to be shown your brands content as part of their best tweets. Natalie Cullings.

Twitter 60

Twitter Analytics Data Technology 60

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. So what does digital marketing growth have to do with PR?

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Shift Communications

DECEMBER 31, 2015

Need help showcasing your PR program’s value for the coming year? Marketing Coordinator. cta] The post SHIFT Archives: The Best of Q4 2015 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. We’ve found out which key metrics can get you the budget you need. Savannah Whitman.

Measurement 60

Measurement Tools Agency Blogging 60

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. You need a 10x Marketer. A 10x Marketer is similar in nature and equally as rare. What exactly is a 10x Marketer? Account Manager, Marketing Technology.

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. You need a 10x Marketer. A 10x Marketer is similar in nature and equally as rare. What exactly is a 10x Marketer? Account Manager, Marketing Technology.

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

Shift Communications

FEBRUARY 13, 2017

If we only focus on views, we ignore the business impact of our video content. Views are what start our journey towards video marketing success, but even this number can be misleading. Once we’ve got our data compiled in an orderly fashion, we need to understand what drives the actions we care about. Put the Pieces Together.

Video 117

Video Measurement Communications How To 117

Shift Communications

DECEMBER 29, 2015

Our top posts from the second quarter of 2015 focused on same-day content promotion, Game of Thrones, and expanding your skill set. Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. Instead, most marketers look back at their analytics at the end of the week, month, or quarter. Marketing Analyst.

Analytics 60

Analytics Viral Social Media Google 60

Shift Communications

JANUARY 5, 2015

When marketers think about SEO, many think about random link building, spamming webmasters, stuffing words and phrases onto a page repeatedly. The new SEO is earning links from credible sources, powered by great content and high engagement with your niche’s influencers. Vice President, Marketing Technology. Behind the Scenes.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60