Waxing UnLyrical

JUNE 26, 2015

In line with our June theme (content! content!), We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) A1 I’m a marketer.

Measurement 40

Measurement Journalism Video Community 40

Sword and the Script

JUNE 6, 2017

By contrast, doing PR work in-house, in corporate communications or marcom position, tends to be the inverse: an inch wide and a mile deep. 2) Having been on both sides of the table, what do you think corporate communications could do to get more out of their agencies? Boots on the ground interviews with PR, marketing, sales leaders.

Agency 60

Agency Corporate Interviews eBook 60

Flatiron Communications

JANUARY 14, 2015

At the same time, we have many good reasons to rejoice as the practice of content marketing envelopes our industry. Consumers not only follow these channels, but so do the reporters and analysts on whom corporate communicators have so heavily relied to amplify their stories. David Carr.

Media 28

Media Journalism Social Media Mobile 28

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. We partnered with roughly 10 industry influencers, whom we frequently trade content with, to help share our news. Yes, we did that.).

Employee 40

Employee LinkedIn Engineering Leadership 40

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. Continued consolidation of media outlets.

Writing 192

Writing Communications Marketing B2B 192

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice.

Corporate 100

Corporate Leadership Brand Branding 100

Sword and the Script

DECEMBER 10, 2019

“The Internet moves at breakneck speed, but that doesn’t mean that we as marketers have to do the same. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Communications Conversations

AUGUST 31, 2018

Let’s hear from four former media people–Vineeta Sawkar (formerly of KSTP-TV), Jay Olstad (formerly of KARE-11), Lynn Melling (former anchor in the Des Moines market), and Dan DeBaun (formerly of the Minneapolis/St. Paul Business Journal). I had a non-compete clause so I couldn’t work in this market in TV.

Media 112

Media Journalism Report Video 112

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. These giant corporations are demonstrating an interest in experimenting with new tools.”.

Social Media 117

Social Media Study Blogging Company 117

Rock the Status Quo

APRIL 8, 2016

We forget to set that tendency aside and it creeps into the content we create. It seems making the leap is very difficult for many – even in journalism. LinkedIn long-form posts – blogging ideal for personal branding. Look at newspaper “stories” today? PRisUs @RonPloof #prprochat.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

We forget to set that tendency aside and it creeps into the content we create. It seems making the leap is very difficult for many – even in journalism. LinkedIn long-form posts – blogging ideal for personal branding. Look at newspaper “stories” today? PRisUs @RonPloof #prprochat.

Storytelling 100

Storytelling Resources Journalism Examples 100

Sword and the Script

DECEMBER 19, 2017

8) Just for fun…fill in the blank: One company with marketing you admire is… SalesLoft for their nonstop content marketing game. You’re favorite marketing campaign of all time is…the Chick-Fil-A cows. PR, marketing, sales and journalism. One publication or blog you read regularly is… Hypepotamus.

Marketing 65

Marketing Local Pitching Blogging 65

Waxing UnLyrical

OCTOBER 28, 2015

They humanize giant corporations and make brands relatable to customers. But while stories can work magic for corporate communicators, writing a good story isn’t easy. Who better to learn corporate storytelling from than organizations already doing it well? Connect with her on Twitter and LinkedIn. Other organizations.

Storytelling 40

Storytelling Resources Writing Corporate 40

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Derek is a copywriter and content marketer. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. But, as that great marketing communicator Bob Dylan sang, “things have changed.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48