Bad Pitch Blog

APRIL 19, 2012

Apps and sites like News.me , Flipboard , Wavii and even LinkedIn serve up more focused collections of news stories. Over time, newsrooms gather a ton of content. Resources are such that content from brands and consumers as well as new publishing technologies are being tapped by the fourth estate to deliver their product.

Content Marketing 66

Content Marketing Marketing Journalism Consumer 66

Cision

OCTOBER 4, 2017

Multimedia is a crucial component to impactful modern-day journalism. Visual Content Impacts Your Performance. When it comes to content creation, B2B and B2C organizations face similar challenges and priorities. Create more visual content. For marketing professionals — multimedia is a must have.

How To 282

How To B2C Storytelling Measurement 282

PR 20/20

JANUARY 16, 2023

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. These are just a few of our favorites.

Blogging 52

Blogging Marketing Pinterest SEO 52

wiredPRworks

APRIL 20, 2022

Organizations have learned to win by developing what David calls a “Fanocracy” – (the subject of his Wall Street Journal bestseller) – tapping into the mindset that relationships with customers are more important than the products they sell to them. Barbara Rozgonyi on LinkedIn. Connect with David Meerman Scott.

Marketing 118

Marketing Social Media Trends Instagram 118

Critical Mention

OCTOBER 25, 2021

Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. In his spare time, Eric loves to play as much golf as possible at courses across the country.

Media 162

Media Fashion Radio Television 162

Critical Mention

JANUARY 22, 2019

Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. Content Marketing overall is getting increasingly better at connecting actions and outcomes. Having Everybody Writes appear on the Wall Street Journal best-seller list organically was cool, too.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services.

Survey 94

Survey Industry Leadership Study 94

Cision

AUGUST 16, 2016

He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. How has your background in journalism influenced your abilities in PR? It’s the exact same thing in public relations.

Television 120

Television Pitching Journalism Interviews 120

Critical Mention

OCTOBER 14, 2018

Alexandra Bregman is an arts writer and content marketing manager who has worked in thought leadership for CEOs and business owners across industries, most notably for the CEO of Y&R) and has recently been published in the Wall Street Journal. For ghostwriting or strategy consulting advice, please contact her on LinkedIn.

B2C 68

B2C Leadership Trends Content Marketing 68

Critical Mention

MAY 13, 2020

PR is a mix of journalism, psychology, and lawyering – it’s an ever-changing and always interesting landscape. . — Lori Ruff. Who you are is speaking so loudly that I can’t hear what you’re saying. Ralph Waldo Emerson. Why fit in when you were born to stand out? — Ronn Torossian. Dale Carnegie.

Communications 158

Communications Radio Sports Social Media 158

Critical Mention

JULY 16, 2019

Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. In his spare time, Eric loves to play as much golf as possible at courses across the country.

Media 76

Media Advertising Advertising Measurement 76

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World brings together the top experts from platforms that you’re trying to master. The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. He loves to talk about marketing AI.). Media and journalism. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Critical Mention

FEBRUARY 6, 2020

Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. In his spare time, Eric loves to play as much golf as possible at courses across the country.

How To 106

How To Media Radio Print 106

Waxing UnLyrical

OCTOBER 5, 2015

A solution to the content marketing measurement puzzle. Twitter Facebook Google+ LinkedIn Monday Roundup: Measuring Storytelling. ” 6. Based in the Washington, D.C., area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. As a huge fan of Hamill, I can’t wait for the content inspiration he’ll unleash during his keynote. Look beyond your content universe.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Cision

NOVEMBER 7, 2016

You’ve probably noticed that blogs and content pieces rarely read like The New York Times or Wall Street Journal. The difference isn’t always a matter of substance; style is a reason that we are attracted to and continue to engage with content pieces.

How To 308

How To Tools SEO System 308

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. We partnered with roughly 10 industry influencers, whom we frequently trade content with, to help share our news. Yes, we did that.).

Employee 40

Employee LinkedIn Engineering Leadership 40

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Waxing UnLyrical

JUNE 26, 2015

In line with our June theme (content! content!), We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) A1 I’m a marketer.

Measurement 40

Measurement Journalism Video Community 40

PR Conversations

JULY 3, 2014

I read a review in the Wall Street Journal of what looks to be an interesting book, The Invisibles: The Power of Anonymous Work in an Age of Relentless Self-Promotion , by David Zweig. For example I have done lots of blogging about PR, social media, content marketing and general technology. By Bob Geller.

Publicity 87

Publicity Radio Social Media Content Marketing 87

David PR Group

AUGUST 4, 2014

Other services, flying under the banner of “content marketing,” enable you to pay to place your blog posts on top websites like CNN.com , NBCNews.com and Marketwatch.com (run by The Wall Street Journal ). I have tried a couple but can’t yet vouch for one. Develop your own channel.

Television 75

Television Storytelling Groups System 75

Critical Mention

JUNE 24, 2018

Currently, there’s a company in Europe who watched my Go-To-Market LinkedIn Learning video course and now they want me to consult on their G-T-M strategy. Today, she shares her knowledge on the influencer marketing landscape. I also work internationally.

Storytelling 106

Storytelling Technology Privacy Course 106

Flatiron Communications

JANUARY 14, 2015

At the same time, we have many good reasons to rejoice as the practice of content marketing envelopes our industry. I still have my daily must-visits in the expanding media ecosystem, but the vast majority of what I consume nowadays is pushed to me from those I’ve chosen to follow on Twitter, Facebook and LinkedIn. David Carr.

Media 28

Media Journalism Social Media Mobile 28

Cision

JULY 13, 2015

It’s OK to act like a human being on LinkedIn or Twitter. We have to move beyond simple sales and marketing and realize that relationships are the new currency and return on relationship will enhance all your personal and business efforts.” In fact, having a personality will help develop your personal brand even more.”

Writing 120

Writing Social Media Community Course 120

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

JULY 23, 2016

In a contributed piece for Marketing Land , which often offers a daily dose of martech news, Travis Wright notes: “Influencer marketing is a ‘ hot mess ,’ according The Wall Street Journal. I tend to agree, as it’s a challenge to build the ideal marketing technology stack.

Technology 60

Technology Mobile Web Banking 60

PR 20/20

OCTOBER 24, 2017

Scripps School of Journalism at Ohio University. Subscribers are loyal contacts that raised their hands saying they want to read your content. They help gauge what the industry wants to read and determine if your content is getting readership ROI. Ask fellow stakeholders to share your content and spread it yourself.

Blogging 42

Blogging SEO Pinterest LinkedIn 42

Sword and the Script

OCTOBER 17, 2017

This one rule alone applies to a lawyer’s bio, LinkedIn profile, case studies, testimonials, website copy, ad copy, email marketing, among other things. As I mentioned above, lawyers are missing out on the opportunity to use the internet, specifically content marketing, to push leads (potential clients) down the funnel.

Marketing 68

Marketing Ethics Interviews Meeting 68

Sword and the Script

JUNE 6, 2017

Back to my previous point about planning, if the front-page Wall Street Journal piece is deemed a success in the agency’s mind but the client takes issue with some of the article’s positioning, that’s a problem. 6) Fill in the blank: One company you with marketing you admire is: Farmer’s Only.com.

Agency 60

Agency Corporate Interviews eBook 60

Sword and the Script

DECEMBER 10, 2019

“The Internet moves at breakneck speed, but that doesn’t mean that we as marketers have to do the same. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Take advantage of the LinkedIn blogging platform – called long-form posts.

Corporate 100

Corporate Leadership Brand Branding 100

Sword and the Script

OCTOBER 15, 2019

You Mention Twitter, What about LinkedIn and Facebook? Twitter is by far the most cost-effective when considering targeting and ease of use, but you can do this with LinkedIn too. Usually, you really need some lead gen metrics to justify the kind of spend that it takes to move the needle on LinkedIn. Give our services a try.

B2B 77

B2B Facebook Advertising Advertising 77

PR Conversations

MAY 24, 2016

If we continue to focus on tactical execution (as noted in a recent LinkedIn post, Let’s break PR , by Catherine Arrow), women – and many men – will vote with their feet and look for more rewarding, flexible, and socially valuable work outside of public relations.

Publicity 41

Publicity Agency Study Mobile 41

Sword and the Script

MAY 26, 2020

The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. LinkedIn, YouTube and Instagram all ranked in the top three social networks by weighted average.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Communications Conversations

AUGUST 31, 2018

Let’s hear from four former media people–Vineeta Sawkar (formerly of KSTP-TV), Jay Olstad (formerly of KARE-11), Lynn Melling (former anchor in the Des Moines market), and Dan DeBaun (formerly of the Minneapolis/St. Paul Business Journal). I had a non-compete clause so I couldn’t work in this market in TV.

Media 112

Media Journalism Report Video 112

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53