PR in High Definition

APRIL 21, 2015

Encouraged to share their dreams through Skype, Instagram, or interviews at various bars worldwide, the Heineken team spoke to thousands of consumers about their personal […]. The post Dreams come true with Heineken’s PR stunt appeared first on Firefly Communications.

Skype 48

Skype Instagram Interviews Consumer 48

Melissa Agnes

FEBRUARY 17, 2015

Consume all that you can about your passion, the industry, best practices, case studies, etc. And when you meet people on social, after a while, connect with them in person over coffee or on Skype. He wowed me so much that I decided to spend twenty minutes chatting with him on Skype. Learn, learn, learn. Make friends.

Crisis Management 186

Crisis Management Crisis Skype Case Study 186

Stephen Waddington

JUNE 9, 2020

Understand your audience Lockdown has meant that different media channels are being consumed and at different times of day. Social media interaction is also up significantly lending itself well to the different hours that people are consuming the news as they adapt to the lockdown. Facetime, Zoom, Houseparty, Skype, etc.

Radio 89

Radio Skype Print Local 89

Cision

SEPTEMBER 8, 2016

Ask Shareology author Bryan Kramer and he’ll tell you it’s not about business-to-business or business-to-consumer. What would happen to your marketing, Andy asked, if you met with like-minded, noncompetitive marketers once per month via Skype, Slack, etc. Commit to influencers. It’s #H2H, or human-to-human.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Stuart Bruce

MARCH 16, 2017

For consumer PR and marketing it’s not hard to imagine how you can use these gifs, but corporate PR, public affairs and corporate communications professionals often find it harder to to see how animated gifs will benefit them. They are meant to be popular with the mythical millennials and are often used to express an emotion.

Corporate 96

Corporate Communications Public Affairs Newspapers 96

Deirdre Breakenridge

MAY 16, 2017

We explored how to apply digital technologies and tactics to connect with the narcissistic tendencies of consumers – belief in one’s superiority, exhibitionism, and more. Whether keeping in touch through Skype or social media or taking a moment to teach someone something new, it can bring people together.

Marketing 119

Marketing Fashion Technology Study 119

5W PR

MAY 16, 2017

Trendspotting at IHHS 2017 – here’s what to look for heading your way: SMART PRODUCTS: “Smart” products are getting event smarter…From garbage cans that open from voice commands to WiFi enabled grills and sous vide machines, housewares manufacturers are innovating with the tech-savvy consumer in mind. And now for the deep dive….Trendspotting

Internal 68

Internal International Print Skype 68

Mark My Words

DECEMBER 15, 2020

.’ ‘Everything about this investment is aligned with the Duchess’s personal brand, which has real potential to resonate with consumers. Her authenticity and endorsement of the product bring an invaluable currency that very few startup consumer brands will ever experience.

Instagram 60

Instagram Brand Branding Publicity 60

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time.

Marketing 52

Marketing Community Trends Case Study 52

Cision

DECEMBER 27, 2017

In 2010, Professor Neeru Paharia was the lead author on a paper titled “The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography” and published in the Journal Of Consumer Research. According to the research, the effect works because it resonates with consumers who self-identify as underdogs.

Marketing 180

Marketing Skype Customer Service Brand 180

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Line is going after disenchanted Facebookers as much as it’s hoping to woo Skype-calling addicts. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Line is going after disenchanted Facebookers as much as it’s hoping to woo Skype-calling addicts. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Line is going after disenchanted Facebookers as much as it’s hoping to woo Skype-calling addicts. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR.

Trends 100

Trends Skype Digital PR Guidelines 100