Cision

DECEMBER 27, 2017

In 2010, Professor Neeru Paharia was the lead author on a paper titled “The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography” and published in the Journal Of Consumer Research. According to the research, the effect works because it resonates with consumers who self-identify as underdogs.

Marketing 180

Marketing Skype Customer Service Brand 180

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Line is going after disenchanted Facebookers as much as it’s hoping to woo Skype-calling addicts. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Line is going after disenchanted Facebookers as much as it’s hoping to woo Skype-calling addicts. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Line is going after disenchanted Facebookers as much as it’s hoping to woo Skype-calling addicts. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR.

Trends 100

Trends Skype Digital PR Guidelines 100

Deirdre Breakenridge

MAY 16, 2017

We explored how to apply digital technologies and tactics to connect with the narcissistic tendencies of consumers – belief in one’s superiority, exhibitionism, and more. Whether keeping in touch through Skype or social media or taking a moment to teach someone something new, it can bring people together. Gail Nelson.

Marketing 119

Marketing Fashion Technology Study 119

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. For Starters, It’s Still About Communications.

Marketing 52

Marketing Community Trends Case Study 52

PRSay

OCTOBER 17, 2019

Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. Here’s what communicators need to know about this key, emerging group: Understanding the generation. Communicate via mobile devices. Forecasting their impact.

Groups 140

Groups Mobile Real Estate Skype 140

Stuart Bruce

MARCH 16, 2017

As public relations and corporate communications needs to become increasingly more visual gifs are one of the easiest and most effective ways to do it. Seven ways PR and corporate communications can use GIFs. Reactions – if people can use gifs to communicate their reaction to something then why can’t companies?

Corporate 96

Corporate Communications Public Affairs Newspapers 96