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So, You Wanna Be a Crisis Management Professional. Here’s What You Should Know.

Melissa Agnes

My hope is that this will turn into a good resource for scholars and young professionals – and for those of you who are ambitious enough to write me, perhaps you can connect with one another in the comments section and beyond (you’ll notice that networking is advice I share with you further down). Learn, learn, learn.

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The Relationships You Must Commit to for Content Marketing Success

Cision

Ask Shareology author Bryan Kramer and he’ll tell you it’s not about business-to-business or business-to-consumer. What would happen to your marketing, Andy asked, if you met with like-minded, noncompetitive marketers once per month via Skype, Slack, etc. What are you writing that we can collaborate on?

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It pays to have good friends! Oprah Winfrey’s Instagram post promoting Duchess of Sussex’s coffee was ‘a million dollar post in free publicity’ putting Meghan and Harry on path to building a BILLION dollar brand

Mark My Words

.’ ‘Everything about this investment is aligned with the Duchess’s personal brand, which has real potential to resonate with consumers. Her authenticity and endorsement of the product bring an invaluable currency that very few startup consumer brands will ever experience.

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The Power of Storytelling in PR

Cision

If a story only has two or three of the four P’s, they won’t write it. About five or six years ago, it was tremendously popular among consumers. In late 2015, Microsoft rolled out Skype Translator. It had been a goal of Skype to break down language barriers and connect people all over the globe. Think visually. “In

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5 Digital Trends That Affect PR in 2016

The Proactive Report

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. It might be easy to write an engaging tweet, but taking high-quality photos on a smart phone or making a consistently interesting live-streaming video is not so simple.

Trends 100
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5 Digital Trends That Affect PR in 2016

The Proactive Report

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. It might be easy to write an engaging tweet, but taking high-quality photos on a smart phone or making a consistently interesting live-streaming video is not so simple.

Trends 100
article thumbnail

5 Digital Trends That Affect PR in 2016

The Proactive Report

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. It might be easy to write an engaging tweet, but taking high-quality photos on a smart phone or making a consistently interesting live-streaming video is not so simple.

Trends 100