5W PR
MAY 16, 2017
Just conquered The International Home + Housewares Show. With more than 2,100 exhibitors from around the globe showcasing the latest and greatest in innovations for the home, The International Home + Housewares Show returned to McCormick Place in Chicago and this year did not disappoint. Ran a half marathon, you ask?
Mark My Words
DECEMBER 15, 2020
It’s a royal p take and the Queen should take away their titles’ Royal commentator and former Editor of International Who’s Who, Richard Fitzwilliams said the investment may cause friction with the palace. He was an early investor in Skype, AirBnB and Uber.
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Cision
DECEMBER 27, 2017
In 2010, Professor Neeru Paharia was the lead author on a paper titled “The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography” and published in the Journal Of Consumer Research. According to the research, the effect works because it resonates with consumers who self-identify as underdogs.
The Proactive Report
JANUARY 15, 2016
In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Line is going after disenchanted Facebookers as much as it’s hoping to woo Skype-calling addicts. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR.
The Proactive Report
JANUARY 15, 2016
In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Line is going after disenchanted Facebookers as much as it’s hoping to woo Skype-calling addicts. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR.
The Proactive Report
JANUARY 15, 2016
In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Line is going after disenchanted Facebookers as much as it’s hoping to woo Skype-calling addicts. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR.
Deirdre Breakenridge
MAY 16, 2017
We explored how to apply digital technologies and tactics to connect with the narcissistic tendencies of consumers – belief in one’s superiority, exhibitionism, and more. Whether keeping in touch through Skype or social media or taking a moment to teach someone something new, it can bring people together.
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