Remove Consumer Remove Privacy Remove Technology Remove Web
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Cutting The Jargon In Ad Tech PR

ImPRessions - Crenshaw Communications

If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . However, due to privacy regulations, PII has become increasingly hard to obtain unless a consumer gives permission.

Privacy 182
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Voice moves from awareness to application

Stephen Waddington

Voice is evolving from an interface to a distinct channel according to the Voice Consumer Index. Data on the adoption of voice technologies by consumers is hard to find. It’s an area of the media and technology that organisations such as Ofcom or ONS don’t yet track. A third of UK consumers use voice assistants daily.

Hotels 138
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Tech Companies and Regulators Can Play Nice Together

Stern + Associates

“I n this area, as in so many that concern generative technologies and dynamic markets, the line between ‘too early to tell’ and ‘too late to do anything about it’ is vanishingly thin. ”. Zittrain’s work spans privacy, competition, governance, and security – and goes beyond the written word. In a June 15, 2021 testimony to the U.S.

Company 62
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Web Ad Blocking – is it Ethical?

PRSay

The technology prevents ads from appearing on your computer screen, iPads, smart phones and other platforms. The free content consumers enjoy is paid for by advertising. The Web is not free, it never was. Ads do provide the consumers with valuable information.

Ethics 60
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Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

The online communications revolution has unleashed a Pandora’s box of disturbing problems that threaten privacy, democracy — even the concept of objective truth. The online communications revolution has unleashed a Pandora’s box of disturbing problems that threaten privacy, democracy — even the concept of objective truth.

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Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

It’s seen as a highly effective form of media buying that dynamically automates pricing and payment in the time that it takes a web page to load. 6 Tell me a story Images as a medium continue to grow on the social web and internet. The conversation about user privacy is growing louder. Extreme views polarise public discourse.

Report 81
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13 media, marketing and PR insights from Mary Meeker’s Internet Trends 2018 report

Stephen Waddington

. #4 Voice innovation Voice recognition services have crossed the 95% accuracy threshold deemed acceptable for consumer usage. 5 Privacy paradox Data is enabling social networks and apps to serve personalised services and experiences to consumers. 79% of consumers are willing to share data if there is clear personal benefit.

Report 92