Bianchi Biz Blog

NOVEMBER 1, 2021

Improving the charging experience is going to go a long way in improving the consumer EV adoption rate. Lately, I’ve been focusing on the medium for storytelling and trying to take the most advantage of the tools at my disposal. What advice do you have for PR people that want to pitch you?

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Meeting Automotive Media Newspapers 75

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. The journalist tells a story for the consumer, voter or investor. The PR person assists a client in telling his story, but always with the consumer ultimately in mind. It’s all storytelling. They must be truthful and factual.

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Newspapers Journalism Pitching Report 120

5W PR

JUNE 23, 2022

When a company is able to do that, it can generate a lot of positive exposure in relevant outlets, trade publications, and even columns in both local and international newspapers. They can start by using simpler terms to communicate their efforts and solutions and how they can be beneficial to the target audience. Simplicity.

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Publicity Reputation Technology Industry 88

Cision

JUNE 21, 2016

Going into college I just knew that I would be a reporter at a newspaper. I love that working in PR provides a different storytelling opportunity that you don’t get working for a paper. Digital has completely disrupted the way audiences are consuming media, so I think the future of PR lies in keeping up with the disruption.

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Social Media Newspapers Reputation Community 227

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct.

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Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Brad Marley , Yelram Media Chief Storyteller, Yelram Media.

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Marketing Content Marketing Data Social Media 189

Barokas

MAY 5, 2017

For PR professionals, the fact that consumers are becoming more splintered, skeptical and confused about which sources to trust is concerning. Newspapers, nightly newscasts, radio shows and numerous other mediums are our partners in storytelling. And then we can focus on the other ‘t’ word – trust.”.

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Publicity Media Reputation Radio 68

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I thought to myself: “Everything we do is storytelling!” If you can pack your pitch into 140 characters, do it.

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Crisis Reputation Study Social Media 0

Sword and the Script

SEPTEMBER 8, 2020

She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive. Give our services a try.

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Survey Industry Leadership Study 95

Stephen Waddington

MAY 16, 2019

Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. Sales of the newspaper rocketed but the editor was deluged with complaints and called time on hardnosed reporting. She urged encouraged students to hone skills in creativity, storytelling and pitching.

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Cision

MARCH 31, 2016

Instead, they pitched me on a position they had open. With so many outlets and ways to consume information proliferating these days, you need to be more thoughtful and creative than ever if you want to stand out. I’m a big film buff; and talk about a good storyteller. My daily newspaper of choice is…newspaper?

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Newspapers Reddit Journalism Technology 120

MaccaPR

FEBRUARY 2, 2017

But the evocatively-titled website Newspaper Death Watch continues to track newspapers, from Denver’s Rocky Mountain News to the Tampa Tribune, that have closed in a column headed “R.I.P.”. Mike recognizes that newspapers that pulled away from their daily print publishing were hurt by it. We are always pitchable by PR people.

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Print Newspapers Interviews Journalism 48

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. It used to be that the salespeople, knew far more about a vehicle than the consumer ever could.

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Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

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Strategy How To B2C Content Marketing 67

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. But, in general, reporters don’t want a product pitch on a press release. At Life Time, I spend a good chunk of time pitching stories to media across the country and Canada.

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Media Journalism Report Video 112

Beyond PR

JUNE 8, 2016

Regularly assess whether they and the publication are still covering the topics you’re pitching them on. While you shouldn’t pitch them right now, keep them on your reading list and periodically circle back to see if their coverage area has expanded. Conversely, don’t disregard publications that aren’t currently covering your niche.

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Media Relations Media Journalism Print 40

Communications Conversations

MAY 13, 2015

She is editor-in-chief of The Winonan , WSU’s campus newspaper; she is president of the WSU Public Relations Student Society of America chapter; and she is executive director of the WSU St. With a passion for storytelling and nomadic spirit, Natalie realized she could combine her love for writing and travel with a career in public relations.

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Groups Internal International Conference 60

NewsWhip

JUNE 23, 2021

Meanwhile, when you have a developer doing the extensive work and research of a thousand pages of a permit application, an opponent and activist or someone who just doesn’t totally understand it because they didn’t read 500 pages of text, they only need 280 characters of a Tweet to generate a 500 word newspaper article.

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