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3 Ways Patient Advocates Can Boost Your Healthcare Content Marketing

Contently - Strategy

Approximately 133 million Americans live with a chronic illness, and one of the most effective ways healthcare companies can reach that segment of the population is by working with patient advocates. More importantly, it offers the chance to make a real difference in the future of healthcare. Offering much-needed perspective.

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10 Free Content Marketing Resources You Need to Bookmark

Contently - Strategy

SEO for Content Course. In this free, 8-week email course, we teach you how to do SEO right. What Consumers Want From Marketers. Consumers are talking, but are you listening? State of Healthcare Content 2021: 5 Trends Transforming the Industry. Your healthcare competitors have this bookmarked.

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Mental Health Centers: Empowering Those in Need to Seek Out Your Services Through Messaging

5W PR

Developing a strong client base and attracting more patients is a significant challenge faced by mental health centers when it comes to healthcare marketing. In today’s digital era, where online consumers actively seek mental health service providers, understanding the way that healthcare marketing works has become even more crucial.

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Spotlight on a Solo PR Pro: Meet Nicole Castro

Solo PR Pro

She didn’t know then that this new path would lead her to the world of PR and to starting her own business that would count healthcare non-profits among its client roster. Nicole wore many hats there, managing everything from PR and social media to content development and SEO. First taste of solo PR freedom.

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Amplify Your PR Wins

Landis PR

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. Amplification is incredibly efficient. It’s taking a PR win that you’ve already secured and repackaging it to reach your audience when and where they want it. Think about how you can make the most of a PR win.

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What Solo PR Pros Need to Know About Influencer Marketing and Maximizing Your Reach

Solo PR Pro

Influencer marketing can drive people to post ratings and reviews of your product or service, which helps with search engine optimization (SEO) and increases website traffic. In “Winfluence,” Jason shared a case study about the success he achieved by foregoing the digital landscape for his client, the University of Kentucky Healthcare.

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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? The same holds true for healthcare content. 5 Trends Shaping the Healthcare Industry .