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What Lies Ahead for Public Relations in 2018?

PRSay

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167
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How to Use Dynamic Listening to Reach New Customers

Cision

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Understand the Future – Thought leadership begins with truly understanding the industry you operate in and the challenges that consumers and companies face alike. How to do that?

How To 149
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PR Ethics: What Happens When There is a Coup?  – Alex Dance

Ethical Voices

Then they got Facebook. In Cambodia, Facebook is almost like Google. There’s online media as well, of course, Facebook is how the information really gets out here, or through influencers, but again, that is through Facebook. Because of Cambodia and the way it is, not so much in the consumer space.

Ethics 83
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Behind the Headlines with Catriona Pollard

Cision

Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers. You can share your PR success by tweeting your coverage, posting it on Facebook or writing a blog about it.

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Social Sharing Feeds Our Appetite for News

David PR Group

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. Reporter Claire Cain Miller in The New York Times recently wrote that rising news website Buzzfeed now gets more traffic from Facebook than from Google. I was taken aback.

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The Power of the African-American Audience

Beyond PR

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. The fact is companies that ignore African Americans risk missing out on an increasingly affluent, well-educated and well-connected group of consumers. Authenticity.

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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we Facebook page ) and. USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”).