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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ). B2B prospects consume 11 or more pieces of vendor content.

Survey 176
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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

Then, a peer recommended SumAll, after a lengthy Facebook discussion. However, Digital Reach sample data relies on sharing activities across social media communities (Facebook, Twitter, LinkedIn, Google+), which increasingly drives web users to the content they choose to view everyday.

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Monday Roundup: Compelling Storytelling

Waxing UnLyrical

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. Pedal-powered Storytelling. ” 4.

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Influencer Roundup: Top 5 Content Marketing Trends for 2017

PR 20/20

Pulizzi discusses specific trends, such as native advertising, influencer marketing, purpose driven marketing, mobile, Facebook, video and visual and more. Some trends Rappler expressed will take front and center for content marketing this year are: Utilizing video across various platforms (Facebook, Buzzfeed, etc.). Visual content.

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3 Challenges (and Solutions) Modern PR Pros Face

PRSay

CHALLENGE: Attracting media and consumer attention. Tell your story visually with images, videos, or infographics that attract and educate. A well-written, hyperlinked release with visual and textual storytelling elements will generate results well past the distribution date. Amplify your news across social channels.

Local 80
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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. 16: Ted Seward. ” Jered Martin | OnePitch.

Marketing 101
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5 New Year’s Resolutions for PR Professionals in 2016

Marketwired

A micro-moment refers to thoughts consumers have that can be fulfilled by taking an action online. For e-commerce companies for example, a micro moment might be getting people to “like” a Facebook page. Be a storyteller – a smart one. Leverage micro-moments. Now is the time to create content with great intention.

Mobile 100