PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. Whether the effect is positive or negative, AI will likely impact PR and communications. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Television Measurement 167

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. Short video messaging is the current vogue.

Publicity 164

Publicity Ethics Data Community 164

Stern + Associates

JANUARY 6, 2022

MIT marketing strategist Renee Richardson Gosline teaches leaders in every sector how to leverage AI to build authentic connections with a wide range of consumers. Navigating the Ethics of Artificial Intelligence. How can we develop tech that improves choice and builds trust among the customers we serve? Ayanna Howard. Smart apps.

Leadership 62

Leadership Policies Engineering Technology 62

Sword and the Script

SEPTEMBER 8, 2020

She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. Notice none of them cited a wire service. In other words, it’s got to be interesting.

Survey 98

Survey Industry Leadership Study 98

Karen Freberg

NOVEMBER 30, 2018

I have to admit, I probably consumed more coffee this semester than any other semester before. Testing out new tools for storytelling. This was a perfect tool for video editing on the go, and create videos to be immediately shared to social. I’ll make sure to share the videos with the team!

Groups 66

Groups Tools Video Storytelling 66

MaccaPR

MAY 28, 2015

But what if parts - significant parts - of this breathtaking video story were staged? What if some of the father-daughter resonance of Hyundai’s “Message to Space” video wasn’t quite what it seems? AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart.

Film 48

Film Marketing YouTube Advertising 48

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. Also see PR and Storytelling; Off Script No.

Social Media 96

Social Media Marketing Media Creativity 96

Deirdre Breakenridge

OCTOBER 20, 2015

Doing these things are “time consuming” if you want to think that way. How has your PR education prepared you for your career? I have to say that the real PR education for me started after I earned my doctoral degree in PR. However, the benefits far outweigh the time invested.

Education 150

Education Training Course Social Media 150

Communications Conversations

AUGUST 31, 2018

I saw that the Star Tribune was doing video so I asked if I could help them shape their video product. I also really enjoy media coaching and teaching people how to shoot and edit videos on their phones. Jay Olstad, senior video producer & script writer, United Health Group. It was a tough journey. A lot of things.

Media 112

Media Journalism Report Video 112

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI.

Writing 198

Writing Communications Marketing B2B 198

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Broadband internet access became a mainstream consumer proposition in 2000. Meanwhile Amazon, Facebook and Google focus on the action that a consumer takes in response to an advisement.

Media Relations 115

Media Relations Media Print Newspapers 115

Communications Conversations

MAY 13, 2015

Demi was so motivated to be our PRSSA Chapter president that she produced a campaign video at multiple sites in Europe ( [link] ) while studying for a semester in Maastricht, campaigning from more than 5,000 miles away from her home campus. Nominated by Marlene Neill, Baylor University. Demi Busby, @Demi_Busby.

Groups 60

Groups Internal International Conference 60

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. ” Good medicine, like good content, comes down to trust and results.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. ” Good medicine, like good content , comes down to trust and results.

Healthcare 59

Healthcare Content Marketing Industry Trends 59