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Seven ideologies of public relations

Stephen Waddington

Understanding different public relations ideologies helps frame an organisation’s approach to practice and the management of its relationship with its stakeholders and the societal or public construct in which it operates. Likewise, the public and the societal construct in which an organisation operates are interchanged.

Publicity 112
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How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

Onclusive

A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function. Why work with a PR agency, and is it right for your organization? That said, not every organization should hire a PR agency.

Agency 195
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Five Quick and Easy Ways to Show #PR Thanks

Deirdre Breakenridge

I look forward to the PRSA International Conference every year for so many reasons. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. However, your shout outs can also be in your own storytelling.

Skype 150
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Meeting Marc C. Whitt

Wadds Inc.

This does not mean we build a protective force shield around us, hide in a cavern, and wait for the storm to pass, or construct a drawbridge and moat to keep invading forces from attacking. In my nearly 40 years in this work, I have learned through various experiences to practise the habit of resiliency.

Meeting 98
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Constructing the Organizational Narrative: PR definition in the making

PR Conversations

Internal communications often say they are corporate storytellers. And, in assuming the role of internal chronicler, the organizational narrative can then be framed and shaped accordingly. (p. PR-perspective mashup : internal experts. This information is important, as likely internal experts (e.g.

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How a World-Class Convention Center Became a Beacon of Hope During the Pandemic

PRSay

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. The Javits Center has 4,000-5,000 construction workers. Today, it’s a vaccination site. Five-hundred-plus employees worked to put the hospital together.

Crisis 86
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Getting serious about the social science of public relations

PR Conversations

Occupational psychology has many crossovers with internal communication and employee engagement. I could probably construct half a dozen or so propositions. One article is all about storytelling and the use of heroes and villains. This is curious when there are so many obvious connections.