tag pr-data Comparison Related Topics 
Cision
OCTOBER 3, 2016
Simply identify terms people may use when they’re in the different stages of the buying journey : Awareness, Research, Consideration, Comparison, Purchase, Advocacy, and input those as searches. Comparison: “[Your cosmetic company name] versus [Competitor cosmetic company name] – which is better? Anyone use it? Track Sentiment.
Onclusive
APRIL 5, 2018
“ AirPR allows you to track more in-depth metrics than the other PR monitoring platforms. ”. Business professionals, buyers, investors, and analysts use the site to compare and select the best software and services based on peer reviews and synthesized social data. Is it easy to use? Can I pull a report in seconds?
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Katie Paine's Measurement Blog
MARCH 9, 2023
For the record: There is no evidence that banner ads have an even remotely similar impact on a customers path to purchase as PR. Torturing numbers until they say what you want We once delivered a launch report that initially included data from around 250 social and traditional media items.
ImPRessions - Crenshaw Communications
MARCH 9, 2016
That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. That was how we measured the PR team’s performance – by counting the publicity clips our work generated. Our program strategies are more likely to be informed by behavioral data.
Sword and the Script
AUGUST 29, 2020
Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. click any image for higher resolution) 1. Perspective.
Sword and the Script
APRIL 13, 2021
understanding context, which can help PR assess large volumes of content. NLP is used in a variety or PR technologies for media monitoring. He is a senior director of Engineering and Head of Data Science for the company – and was the co-founder of Wrapidity , who Meltwater acquired in 2017.
Sword and the Script
SEPTEMBER 3, 2019
Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. All of these posts are neatly organized under a tag called PR Tech Sum. I’d like to give it away to a young PR professional, or a student. And now, here’s this month’s PR technology summary….
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