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Top 5 NewsWhip features you may not know about

NewsWhip

Whether it’s for spotting a breaking story or conducting a reflective analysis post-event, the metric stands out as a key indicator of a story’s virality, offering insights into how and why certain content is resonating with audiences. Ideal for keeping a pulse on viral content and shaping responsive strategies in real-time.

Viral 78
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The How and Why of PR Attribution

Onclusive

Having captured and analyzed the performance data of millions of online articles at AirPR, we’ve seen that a blog post that goes viral can generate an order of magnitude more site visits and conversions than an earned piece in a top-tier publication. That’s what marketers and their PR colleagues need to track.

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Brand Image and Chatbots

5W PR

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. As with most other marketing strategies, a vital part of creating effective campaigns is competitor analysis. Competitor Brand Images.

Brand 60
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3 Brands That Aced Real-Time Opportunities

Cision

When the media reported that Apple’s iPhone 6 was prone to bending, the news went viral on Twitter with the #Bendgate hashtag. Rather than making a comparison to the company under fire, KitKat highlighted how it differs from the rest. Salvation Army.

Brand 159
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How To Use Social Listening As Part Of Your PR Campaigns

Prohibition

Using social listening to inform reactive content is one of the best ways you can use the platform to create ‘viral’ PR content that will resonate with both the media and your target audiences. This allows you to benchmark where you are as a brand in comparison. Get in touch today to find out how we could help you.

How To 62
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Inside Innovation: Ogilvy Los Angeles

The Resolution Blog

Our Los Angeles office is relatively small in comparison to the rest of the group but whats great about that is that we can develop and improve upon ideas quicker and be agile. RFPs may say that they just require public relations, but today that means strategy, content creation, social and PR so we have the talent in-house to deliver on that.

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Paid vs organic social – what’s the difference?

Prohibition

Previously, strategies were focused on increasing interaction and establishing a more real and personable online presence. Each social network has a distinct approach for acquiring followers and generating engagement, and paid advertising plays a significant role in those strategies. provide customer service to their clients.