ImPRessions - Crenshaw Communications

JUNE 2, 2016

For early stage companies, it may be advisable to have a healthy mix of paid and earned media on key social platforms, due to precise targeting ability as well as lower costs in comparison to traditional outlets. Use of a paid media amplification service like Taboola can also be a budget-friendly way to amplify branded content.

Conference 120

Conference Comparison Leadership Instagram 120

Sword and the Script

JANUARY 12, 2021

I won’t list them because I don’t want to appear as if I’m endorsing them when I can’t speak to the quality and reputation of these other services. For example, you can send one press release URL to a reporter, and it (ideally) contains the pitch idea, supporting quotes and images that help them produce a story.

Financial 89

Financial Video Survey Google 89

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. New breed competitors including content marketing, influencer outreach and SEO link-building agencies are now pitching and winning PR budgets. Greater reach but also a potential reputation issue.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

MAY 14, 2019

The weighted average takes into account the following: Relevance of the article to the brand (feature vs. mention); Reputation of the publication (domain authority); Social engagement and amplification; and. Also, please read the Pitches! Sentiment analysis. section of the site – it spells out the opportunities for vendors.

Case Study 117

Case Study Software Data Web 117

Beyond PR

JUNE 3, 2016

If your brand already has a reputation in the marketplace as having a consistent voice, maintaining it during times of economic trouble will present a lasting, and strong, image that reinforces confidence among shareholders, customers, sales leads, and other audiences. Get the entire executive board talking.

Comparison 40

Comparison Financial Internal International 40

Sword and the Script

OCTOBER 8, 2019

Leads to a reputation for thought leadership. Making this comparison is usually easy because chances are, someone in your organization is responsible for buying traffic, whether that’s through pay-per-click (PPC), paid social, paid email distribution or other paid channels. There are a few benefits I’d add to that: a) Media relations.

Content Marketing 80

Content Marketing Marketing Comparison Measurement 80

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Improving their brand awareness and reputation. When boiled down, there are two main goals we are trying to achieve for clients when conducting Digital PR projects.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

DECEMBER 20, 2022

From content development and brand management (or ‘reputation management’), to audience targeting and data analytics, innovations in natural language processing will lead to the next generation of tools for the industry. AI writes the editorial calendars. ” ~ Molly McPherson , APR, Public Relations and Crisis Manager, Molly + Co.

Marketing 189

Marketing Content Marketing Data Social Media 189

NewsWhip

JUNE 23, 2021

This is not going out to a camping site where you’re going to pitch a tent, pack it up when you’re done, we’re talking about highly engineered permanent structures. Brett: Yeah, I didn’t think of the comparisons from the cannabis distribution outlets to the data centers. This is an energy intensive technology.

Data 78

Data Media Analytics Energy 78

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71