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Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports

Sword and the Script

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. Newer services should not replace media relations but augment it.

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How the ‘Framing Britney Spears’ NYT Documentary Affected Hulu’s Earned Media Mentions

Critical Mention

Not only has Hulu received more mentions, but analytics from the platform demonstrates that the number of positive sentiments has increased substantially in comparison to the weekend before the release. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo.

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How to Build Trust – 10 Lessons from Content Marketing World

Garrett Public Relations

Because it’s my fourth visit to the conference, I’ve been able to view what I’ve learned through a lens of comparison. The post How to Build Trust – 10 Lessons from Content Marketing World appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. What were the new trends this year?

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The Implications of the Growth of Social News

Cision

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. No longer are people getting their news recommendations from media publishers, instead they are getting it from their relationships on social media.

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PR Measurement: An Integrated Approach

Burrelles Fresh Ideas

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Media relations resulting in coverage is earned media, which has always been the stalwart of public relations.

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Meet the Media: Dennis Scimeca, Technology Editor at IndustryWeek

Bianchi Biz Blog

I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I write a considerable number of cybersecurity stories as well, something I didn’t anticipate when I started working this beat. I’m the Technology Editor at IndustryWeek magazine.

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PR Goal-Setting For 2018

ImPRessions - Crenshaw Communications

Website traffic driven by earned media generated from the PR campaign. Share of voice – This can be a valuable metric in comparison to a key competitor. Another way to plan for the coming year is to prioritize certain PR-driven initiatives or tactics and write the budget around those key elements.

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