Onclusive
DECEMBER 14, 2021
This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.
Onclusive
DECEMBER 1, 2021
If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. But have you also looked at their potential Return on Investment, or ROI?
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Bianchi Biz Blog
AUGUST 8, 2022
I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I think it’s essential to make clear that technology initiatives are not the exclusive purview of huge companies with matching budgets.
Sword and the Script
APRIL 23, 2019
The report broke out answers from CEOs and in-house communicators to some of those questions for comparison purposes which reveals gaps (the demographics section reported 760 of the PR respondents came from in-house communications teams – and the rest from agencies). 3) PR Technology is about Customer Experience.
Solo PR Pro
NOVEMBER 10, 2020
The comparisons between lawyers and communications professionals are endless. In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. In PR it’s the same.
Sword and the Script
SEPTEMBER 3, 2019
All the sessions were recorded, including the panel I participated on for media relations. And now, here’s this month’s PR technology summary…. It’s a classic must-read among technology types because it’s a road map for bridging the gap between early adopters – and the mainstream market in the early majority.
ImPRessions - Crenshaw Communications
NOVEMBER 14, 2019
” In adtech, we advised a client to criticize the opaque or “black-box” solutions of competitors and brag about its own “glass box” technology. Think about visual comparisons to unrelated but analogous activities, like landing a plane or looking for “a polar bear in a snowstorm.”
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