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Choosing the best media database, campaign management and reporting tools

Onclusive

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

Tools 370
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Treat Your Communications Counselors Like Your Lawyers

Solo PR Pro

The comparisons between lawyers and communications professionals are endless. In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. In PR it’s the same.

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PR Tips On Being A Quotable Media Resource

ImPRessions - Crenshaw Communications

This is where having a PR agency or internal staffer comes in handy. ” In adtech, we advised a client to criticize the opaque or “black-box” solutions of competitors and brag about its own “glass box” technology. Be available. Someone said that 90% of life is showing up. ” Be helpful.

Resources 149
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. b) More pay-to-play opportunities to participate in national media relations opportunities. Internal comms takes center comms stage in hybrid work.

Marketing 189
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15 Reasons Your PR Pitches Suck

Waxing UnLyrical

OK, maybe that’s not the best comparison, but at least the president’s State of the Union speech is. Get Shareaholic test Filed under How To , Public Relations | Tags: best practices , media relations , pitching , Public Relations | Comments (29) Site settings comment help? Consider yourself warned.

Pitching 111
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An Eclectic but Intriguing Mix of 32 Statistics that Summarize Public Relations and Marketing in 2019

Sword and the Script

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. 77% say they have “more” or “much more” responsibility for technology. over the next 12 months.

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Public relations in 2018

Stephen Waddington

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. It was a lousy experience.

Publicity 164