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PR Measurement: An Integrated Approach

Burrelles Fresh Ideas

For background: AMEC (the International Association for the Measurement and Evaluation of Communications) is “the world’s largest media intelligence and insights professional organization, representing organizations and practitioners who provide media evaluation and communication research.”

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Your Top Google Analytics 4 Questions, Answered

PR 20/20

GA4 is the next generation of Google's Analytics tool, a free web analytics platform. At its core, GA4 is one of the most powerful tools for users to measure and understand web analytics. Because of this, internal traffic must be filtered within the property rather than created as a separate view. What is Google Analytics 4?

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How to Get the B2B Marketing Persona Right [UML]

Sword and the Script

Mr. Zambito, who hints of a forthcoming book he’s writing on buyer personas says too many B2B organizations are still focus on product comparisons, buying criteria and objection handling. If your buyer personas are based on generic or internal ideas about your buyers, your content won’t be any better than it was before you had personas.”.

B2B 115
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Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing]

Sword and the Script

Recently, I had a chance to view a web demonstration of the product and ask some questions. Users access these functions by logging into the product through a web browser. Notified says some customers use this for internal communications too. What I saw was quite impressive. It’s the basis for this PR tech briefing.

Software 117
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Guest Blogging: How You Should Be Doing It in 2024

Buzzstream

For instance, if I wanted to start a new Research List using BuzzStream, I’d start a New Project, name it, and then choose Search the Web. I realized that this example is relatively straightforward, so let’s examine a type of guest post site I see a lot on the web: general news sites. Is Guest Blogging Risky?

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The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

If audio search isn’t enough of a new twist on an old web habit, welcome to visual search. By comparison, users make an estimated two trillion searches on Google per year. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . 2) Visual Search Engine to Sell Search Ads. So, what exactly is a visual search ad?

Tools 60
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What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite

Sword and the Script

Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. The comparison to Meltwater makes a lot of sense to me, but Kantar Media is focused paid, rather than earned, which is the focus Cision defines for investors in this presentation.

Trends 60