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Why the ‘Cheaper’ PR Agency Is the Worst Value

Bianchi Biz Blog

It’s a fast and easy way to make a comparison. Then, in their scramble to conduct their search, they are faced with a lack of real differentiation. A sea of sameness. Corporate buyers tell us all the time: “PR agencies all look the same. They all say the same things: We’re full service. Integrated. Responsive.

Agency 108
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Become a Podcaster Master: Q&A With Kerry O’Shea Gorgone

Cision

Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)? If you want to establish your company’s expertise in your field, have an executive or an employee host the podcast and share their own insights. Campbell , Junya Ogura (Creative Commons). Want to know more?

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What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite

Sword and the Script

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60
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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. Could there be a future standard for article strength? What do you guys think?

Tools 136
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Marketing turns to creative to stand out from the clutter .

Marketing 190
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Speaking up for graduates in the workplace

Stephen Waddington

Critical review is an important part of the creative process. There’s a corresponding set of drivers that means employees are demanding flexibility. Employees needs to recognise that it’s a two-way street. Do not get hung up by peer level comparisons. I hope other employees also have a positive attitude.

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4 Steps That Will Help You Sell Content Marketing to Your Boss

Contently - Strategy

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. When someone wants to pitch a movie, they try to drum up excitement with a concise comparison. How could anyone say no to that?