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Why the ‘Cheaper’ PR Agency Is the Worst Value

Bianchi Biz Blog

It’s a fast and easy way to make a comparison. All work stops, more time is wasted, while your company conducts an expensive and time-consuming process to try to replace them. Then, in their scramble to conduct their search, they are faced with a lack of real differentiation. A sea of sameness. Integrated. Responsive.

Agency 108
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Become a Podcaster Master: Q&A With Kerry O’Shea Gorgone

Cision

Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)? Add audio to your marketing mix and you can win the attention of the people who won’t consume other kinds of content. Campbell , Junya Ogura (Creative Commons). This all adds up to podcasts being a valuable tool for brands!

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 187
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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. This is big news in how your coverage is found, viewed and consumed online. Get up to date here.

Tools 136
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4 Steps That Will Help You Sell Content Marketing to Your Boss

Contently - Strategy

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. Or maybe you work for a retail company like Glossier, where content marketing leads the way for a direct-to-consumer business.

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Speaking up for graduates in the workplace

Stephen Waddington

Studying at university is a consumer experience. Critical review is an important part of the creative process. There’s a corresponding set of drivers that means employees are demanding flexibility. Employees needs to recognise that it’s a two-way street. Do not get hung up by peer level comparisons. Good luck.

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Breaking Down Current Trends in Influencer Marketing: 6 Takeaways from a Global Survey by Talkwalker

Sword and the Script

The Talkwalker survey put the sweet spot for company size at somewhere between 10 and 500 employees. It’s a broad category but based on my experience, a company with a couple of hundred employees usually has the revenue, resources and need for influencer marketing. 2) What types of companies are using influencers? e) Costs involved.

Survey 60