Bianchi Biz Blog

MARCH 2, 2023

It’s a fast and easy way to make a comparison. Then, in their scramble to conduct their search, they are faced with a lack of real differentiation. A sea of sameness. Corporate buyers tell us all the time: “PR agencies all look the same. They all say the same things: We’re full service. Integrated. Responsive.

Agency 110

Agency Automotive Engineering Education 110

Cision

JULY 29, 2015

Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)? Q: New technology is constantly expanding, making podcasting more and more accessible. If you want to establish your company’s expertise in your field, have an executive or an employee host the podcast and share their own insights.

Interviews 120

Interviews Comparison Video Exercises 120

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 new research from staffing firm The Creative Group shows.

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing.

Marketing 198

Marketing Content Marketing Data Social Media 198

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. Could there be a future standard for article strength? What do you guys think?

Tools 136

Tools Publicity Measurement SEO 136

Contently - Strategy

DECEMBER 5, 2019

This number includes content creation, distribution, technology, and talent. On one hand, the average finish rate in our data set is impressive in comparison to Chartbeat’s scroll depth benchmarks for all content. Focus on employee education and advocacy. Get creative with compliance. Here are our biggest takeaways.

Financial 111

Financial Industry Report Insurance 111

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. You’re creating that shared belief for 400,000 employees.

Ethics 80

Ethics Employee Communications System 80