Comparison Creativity Employee Measurement 
Bianchi Biz Blog
MARCH 2, 2023
It’s no secret that people do what’s measured and rewarded. It’s a fast and easy way to make a comparison. Often, it’s because they are rewarded for simply reducing initial cost ( piece price ), rather than the total system cost downstream and the total value created. Easy-peasy. A sea of sameness. Integrated. Responsive.
The Resolution Blog
JANUARY 8, 2018
Check out this interview to begin to improve your measurement today. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key.
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Sword and the Script
JULY 2, 2019
Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.
Sword and the Script
DECEMBER 20, 2022
Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Marketing turns to creative to stand out from the clutter .
Contently - Strategy
MAY 7, 2020
When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. What metrics do they use to measure those goals? How you measure it is a bit trickier. How could anyone say no to that?
Stephen Waddington
AUGUST 19, 2019
Critical review is an important part of the creative process. There’s a corresponding set of drivers that means employees are demanding flexibility. Employees needs to recognise that it’s a two-way street. Align yourself to that outcome and measure yourself against that metric. It happens to me every single day.
Sword and the Script
MARCH 5, 2019
The Talkwalker survey put the sweet spot for company size at somewhere between 10 and 500 employees. It’s a broad category but based on my experience, a company with a couple of hundred employees usually has the revenue, resources and need for influencer marketing. 2) What types of companies are using influencers? e) Costs involved.
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