Cision
APRIL 4, 2016
If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.
5W PR
JANUARY 25, 2022
When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. Nevertheless, the core purchasing beliefs are the same with both types of audiences – consumers prefer to spend money with brands that they trust and like. Social Media.
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Prohibition
JANUARY 31, 2023
Using social listening to inform reactive content is one of the best ways you can use the platform to create ‘viral’ PR content that will resonate with both the media and your target audiences. This allows you to benchmark where you are as a brand in comparison.
The Resolution Blog
MAY 11, 2016
On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. He built an environment where creativity is a priority and that has continued. What inspires you?
Prohibition
NOVEMBER 9, 2021
These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Organic posts are effective in increasing consumer confidence in your business. Hence, the popularity of paid social. provide customer service to their clients.
The Resolution Blog
JANUARY 8, 2018
We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. This is big news in how your coverage is found, viewed and consumed online. We’ve also speeded thing ups so you can access results faster than ever. It’s free, why not give it a go now? Get up to date here.
Mindful Marketing
NOVEMBER 6, 2022
Over millennia, certain marketers have misguided consumers, whether they were ancient merchants using rigged weights and measures , snake oil salesmen pawning impotent elixirs , or auto dealers turning back odometers. Meanwhile consumers’ thresholds of tolerance get pushed higher and higher.
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