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Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology

Sword and the Script

The report broke out answers from CEOs and in-house communicators to some of those questions for comparison purposes which reveals gaps (the demographics section reported 760 of the PR respondents came from in-house communications teams – and the rest from agencies). 3) PR Technology is about Customer Experience.

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Why the ‘Cheaper’ PR Agency Is the Worst Value

Bianchi Biz Blog

It’s a fast and easy way to make a comparison. All work stops, more time is wasted, while your company conducts an expensive and time-consuming process to try to replace them. It’s objective, and the numbers are easy to plug into an Excel chart or vendor scorecard. Your PR program is stopped dead in its tracks.

Agency 108
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Top PR Takeaways For The Year

ImPRessions - Crenshaw Communications

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. We know they are rare in comparison and that is what makes them so important to acknowledge. Technology means continuous learning. Video is never, ever going away. PR firms expand service offerings.

YouTube 136
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After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention

Sword and the Script

It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. The report is based on a global survey of its employees.

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PR and marketing: What’s the difference?

Public Relations Sydney

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication.

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Become a Podcaster Master: Q&A With Kerry O’Shea Gorgone

Cision

Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)? Add audio to your marketing mix and you can win the attention of the people who won’t consume other kinds of content. Q: New technology is constantly expanding, making podcasting more and more accessible.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 187