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Updating Brand Values to Ensure You’re Connecting With Today’s Consumers

5W PR

Consumers care more about the impact of their purchases on the world. To connect with modern consumers, a brand can update its values using various strategies. Conduct surveys, focus groups, and other types of research to gain insights into consumer values and concerns. Brands must align values with ethical practices.

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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

What stands out is how poorly the “preventive-focused” companies fared in comparison to others. In comparison to advertising, PR is both more cost-effective and more flexible. But consumer spending has continued to grow. The most successful businesses? In uncertain times, intangibles like brand trust are even more valuable.

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How Manufacturers Can Create Content That Connects With Their Customers

PR 20/20

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. So why not help them? Don’t silo these content opportunities, either.

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Digital Marketing [2020 Guide]

5W PR

While videos largely focus on answering consumer questions about a company’s products or services, there are many other ways to utilize it as well. . Yet another shows company employees introducing themselves and explaining things.

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PR Measurement: An Integrated Approach

Burrelles Fresh Ideas

Consumers engage with companies or brands in many different ways—across multiple platforms and channels. You now have valid, comprehensive data that you will use to tell the story of how the investment in PR and these communications activities all build to take consumers ‘through the funnel’ and to your goal. But don’t stop there!

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Top PR Takeaways For The Year

ImPRessions - Crenshaw Communications

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. We know they are rare in comparison and that is what makes them so important to acknowledge. And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead.

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Why the ‘Cheaper’ PR Agency Is the Worst Value

Bianchi Biz Blog

It’s a fast and easy way to make a comparison. All work stops, more time is wasted, while your company conducts an expensive and time-consuming process to try to replace them. It’s objective, and the numbers are easy to plug into an Excel chart or vendor scorecard. Your PR program is stopped dead in its tracks.

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