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What’s PR En Route to in 2015? PRTech

Waxing UnLyrical

Nothing has changed our industry the way technology has, so it’s actually pretty appropriate that this new site focuses on showcasing the companies and individuals driving the emerging PRTech ecosystem. What’s PR En Route to in 2015? Twitter Facebook Google+ LinkedIn What’s PR En Route to in 2015?

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What is media relations in public relations?

Landis PR

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. By Robin Carr .

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3 (relatively) easy ways to get your brand started on TikTok

Communications Conversations

Allow me to share some stats that back up that statement: TikTok now has more than 500M active users worldwide, ahead of Twitter, LinkedIn, Snapchat and Pinterest. However, despite TikTok’s immense success the last year or so, we haven’t seen brands adopt TikTok anywhere close to “en masse” just yet.

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True engagement is slowly dying on the internet

Communications Conversations

Look no further than Twitter for just one example. When was the last time you had an actual conversation with anybody on Twitter? Heck, when was the last time ANYBODY has a productive conversation on Twitter? Sure, the big consumer brands are all about engaging on Twitter (read: recent Wendy’s tweets).

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5 social media marketing predictions for 2015 that are flat-out wrong

Communications Conversations

I know, I know, Twitter started this way, too. And, we’ve seen executives use LinkedIn publishing to share company messages/opinions– I blogged about that micro-trend recently. Hardly a huge trend we’ll see en force in the year ahead. But, that silence is deafening.

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Here’s Why the PR Industry is Failing

Remote PR Jobs

Originally seen on Fast Company It’s hard to say an industry is failing when it’s growing seven percent annually, and its ranks have swollen to nearly five professionals to every single journalist , a ratio that’s more than doubled over the past decade. Or just follow a few on Twitter and Facebook. So what’s the problem?

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5 More Cures To Revive Your YouTube Video Channel

MaccaPR

Last week, our MaccaPR Blog promised to reveal how the most underperforming YouTube channels could be transformed from dusty video repositories into vigorous sales lead generators, kick-butt customer engagement machines, high-energy web traffic referral drivers, and SEO magnets to heighten visibility for your company in search.

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